The leading brand in boutique hotels and rural tourism is embarking on a new phase of expansion backed by the Barceló Group, with the aim of strengthening its network and offering independent accommodation providers greater visibility, technology and international reach.
Following the entry of the Barceló Group into its shareholding structure, the Rusticae club of charming accommodations is embarking on a new phase of growth with a recruitment campaign targeting the best boutique and rural accommodations in Spain and Portugal. The objective: to select the 300 most charming establishments that want to be part of a pioneering brand that is a leader in quality, now stronger than ever.
The partnership with Barceló, announced last August, strengthens Rusticae’s position in the tourism market and opens a new phase of development for its accommodation network. Thanks to this backing, the company is expanding its capabilities in distribution, technology, visibility and international expansion, while keeping its core values intact: promoting sustainable tourism, connected to the local community and based on service excellence.
‘This union allows us to offer independent hotels what has been their greatest challenge for years: competing on equal terms with large chains without losing their personality. Now they can access top-level technology, distribution and marketing strategies under the Rusticae brand, which continues to be a guarantee of authenticity, quality and proximity,’ says Sara Sánchez, CEO of Rusticae.
With this campaign, Rusticae invites charming accommodations in Spain and Portugal to join a solid and distinctive project that combines the prestige and specialisation of the brand with the strength and international reach of the Barceló Group. The selected establishments will benefit from a recognised seal of quality, audit and mystery guest services, marketing and commercialisation advice, and access to a network of high-end national and international customers.
About RUSTICAE
Rusticae is a Quality Club and booking portal that brings together a carefully selected range of over 200 charming accommodation options in Spain, Portugal, France, Andorra and the Mediterranean arc. When selecting Club member accommodations, priority is given to location, commitment to quality, meticulous décor, personalised and professional customer service, and a commitment to sustainability and responsible tourism.
Source: RUSTICAE