Spain contributes 24,200 visitors, an increase of 28.7% compared to 2024.
The Japan National Tourism Organisation (JNTO) has reported that 3,518,000 international visitors arrived in the country in November 2025, representing an increase of 10.4% over the same month last year. With this result, Japan has reached a cumulative total of 39,065,600 visitors between January and November, already surpassing the historical annual record set in 2024.
The strong performance during the month was driven by the final phase of the autumn season, a period of high demand, especially in the European, North American, Oceanic and Middle Eastern markets, as well as by increased air connectivity and the coincidence of public holidays and school holidays in different countries. In total, 19 markets recorded their best ever figures for a month of November, including South Korea, the United States, France, Germany, Italy and Spain, and 17 markets have already reached historic annual highs in the year to date.
In the case of Spain, 24,200 travellers visited Japan in November, representing a 28.7% increase compared to 2024 and setting a new record for this month. The diversification of routes with stopovers in Asia and the Middle East, together with the consolidation of Spanish travellers’ interest in culture, nature and lesser-known destinations in Japan, have been key factors in this positive development.
About JNTO
The Japan National Tourism Organisation (JNTO) is an independent administrative agency of the Japanese government whose role is to promote Japan as a tourist destination. In 2024, a total of 182,300 Spanish tourists travelled to Japan, (+57.3% compared to the previous year and +40% compared to 2019, when 130,243 travellers from Spain visited the country). Following the opening of its first office in Spain in March 2017, the JNTO now has 26 offices worldwide and is also linked to the Japan Tourism Agency of the Ministry of Land, Infrastructure, Transport and Tourism. The Madrid office is responsible for promoting tourism in Japan in Spain and Portugal, and its functions include assisting professionals in the tourism sector in the promotion and development of new destinations and itineraries,and participating in trade fairs and professional tourism meetings. In addition, it is responsible for providing information and material to tourists who wish to or are going to travel to the country, collaborating with and providing information about Japan to the media and journalists, promoting the country as a MICE destination, and conducting studies on Spanish outbound tourism to Japan.
Source: COMUNICACIÓN IBEROAMERICANA