- Grupo SALAS will promote the new Holiday Inn Express hotel in Martorell. The hotel will be developed on a plot of land owned by Incasòl (Institut Català del Sòl).
- SALAS has been awarded the contract for this plot of land for the development of the hotel project.
- It will be operated by Hotel Collection International under the standards of IHG Hotel & Resorts.
- It will have 98 rooms and construction is expected to be completed in the third quarter of 2028.
Grupo SALAS and the hotel chain IHG Hotels & Resorts will promote the first Holiday Inn Express hotel in Martorell (Barcelona), strengthening the municipality’s hotel and tourism offering.
The project will be promoted by Grupo SALAS and operated by Hotel Collection International under the Holiday Inn Express brand. The hotel will have 98 rooms and will be located in the new neighbourhood of La Sínia, on a plot of land owned by Incasòl (Institut Català del Sòl). Grupo SALAS has been awarded the contract for this plot of land for the development of the hotel project.
The new La Sínia neighbourhood is a residential expansion located in one of the most promising areas of Martorell, with more than 1,100 homes under construction and the Parc Central: a large 20,000 m² public space with children’s play areas, green spaces and pedestrian areas, connecting the most populated neighbourhoods of Martorell. A strategic location that combines good connectivity, services and shops.
The hotel construction is scheduled for completion in the second quarter of 2028. With this initiative, Grupo SALAS consolidates its evolution as a comprehensive developer and reaffirms its commitment to projects that generate economic activity, regional dynamism and new development opportunities.
Manel Rodríguez, partner and CEO of Grupo SALAS, highlights: ‘This project represents a very important step for Grupo SALAS. It is our first own hotel project, a milestone that we have prepared with great care and which reflects our desire to promote high-impact projects that add value to the region. Martorell is a strategic location and we are convinced that this new hotel will offer a much-needed, high-quality service.’
Diego Álvarez, Director of Expansion for IHG Hotels & Resorts in Spain and Portugal, emphasises: ‘We are delighted with our first collaboration with Grupo Salas and with the signing of our seventh hotel with Hotel Collection International. Martorell is an ideal location for our Holiday Inn Express brand, and we are confident of its success and rapid consolidation as a great representation of the Holiday Inn Express brand in Spain.’
Sebastian Lodder, CEO of Hotel Collection International, notes: “For Hotel Collection International, this project in Martorell represents much more than a new opening: it is the seventh hotel we have signed under the IHG umbrella and, in addition, our 16th hotel, reaching 1,590 rooms in operation and development. Each new agreement reinforces our commitment to global brands, quality standards and consistent experiences for travellers. We are also proud to be working alongside Grupo SALAS on its first hotel project, joining forces to generate value and dynamism in a strategic destination such as Martorell.”
About SALAS
Grupo SALAS is a real estate group with more than 30 years of experience specialising in the creation and development of residential real estate projects, with a clear social vocation and a firm commitment to industrialised construction, sustainability and digitalisation. The SALAS Group currently has a multidisciplinary team of more than 400 professionals, a presence in Catalonia, Madrid and the Balearic Islands, more than 4,500 homes delivered and more than 3,000 homes in progress, making it the leader in housing production in Catalonia.
About IHG HOTELS & RESORTS
IHG Hotels & Resorts is a global hotel company whose purpose is to deliver authentic hospitality for the greater good.
With a family of 20 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes with over 145 million members, IHG has over one million rooms and 6,700 hotels open in more than 100 countries, as well as a development pipeline of over 2,200 properties.
- Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: voco hotels, Ruby, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
- Exclusive Partners: Iberostar Beachfront Resorts
About HOTEL COLLECTION INTERNATIONAL - HCI
Since 1999, HCI has led the Spanish market as a pioneer in multi-brand hotel management, an activity it also carries out internationally.
Collaborating with prestigious hotel brands such as IHG, Voco, Holiday Inn Express, Indigo, Hilton and Wyndham, under franchise agreements, HCI advises hotel owners on selecting the right brand and managing each hotel.
The company is supported by a team of experts in excellence in hotel investment management and optimisation, always acting on the principles of integrity and transparency.
Fuente: MUNKA Comunicación