Fitur Experience is presented as the main meeting point for analysing the boom in experiential tourism, a phenomenon that is transforming the way we travel and placing visitors in the leading role.
FITUR is holding the first edition of FITUR Experience, with an agenda focused on experiential tourism, a trend that has transformed the way we travel. The activities and experiences offered by destinations are a key factor in travellers’ decisions, while also allowing visitors to immerse themselves in the local culture, traditions, gastronomy and environment.
Accompanied by VIATOR as a B2B partner, FITUR Experience will feature a conference aimed at professionals in the sector, focused on highlighting how experiential tourism responds to a growing demand for authenticity and personalisation in travel, while also contributing to sustainable tourism development, boosting the local economy, promoting the conservation of cultural and natural heritage, and diversifying the tourism offering.
During the weekend, FITUR Experience invites the public to participate in the 16th Minube Travellers’ Meet-up and a packed programme of activities designed to discover and experience everything the exhibitors have to offer.
What will you find at FITUR Experience?
Professional conferences, accompanied by VIATOR, which will address, from a global perspective of the experience industry, how destinations and companies manage to connect their experiential proposals with travellers. It will also analyse how digitalisation allows experiences to reach the public at the key moment of their decision-making and booking.
These conferences are aimed at:
- Tourist destinations
- Experience tourism operators and professionals
- Tourism company management
- Distribution channels
- Hotels and restaurants
- Tourism marketing
- Consulting/Strategic destination planning
- Environment and sustainability
- Experts in the tourism sector
Agenda for the general public, with the 16th Minube Travellers’ Meet-up and a careful selection of experiences designed by exhibitors to offer attendees unique and unforgettable moments.
About VIATOR
Viator, a B2B partner at FITUR Experience, is the world’s leading travel experience marketplace, owned by Tripadvisor. With more than 300,000 activities selected in over 1,500 destinations, it allows travellers to book everything from traditional guided tours to unique adventures through pre-evaluated local operators. Viator has established itself as an industry leader through its commitment to quality and trust: all activities are selected and reviewed, and it offers verified user reviews. In addition, it has a solid technological infrastructure, including an app and a network of more than 3,000 global partners, such as airlines, hotels and travel agencies, which facilitates its reach and positioning.
Source: FITUR Press Department