SIE, Spain Is Excellence, presents #MuySIE, its new podcast that gives a voice to the leading figures in Spanish tourism, culture and excellence.
A space designed to bring the public closer to the experiences, reflections and projects of those who promote tourism excellence and the international projection of Spanish culture, sharing their stories and experiences.
In this first episode, recorded during FITUR 2026, we explore the legacy of Antoni Gaudí, a universal figure of creativity, authenticity and cultural excellence, together with our distinguished member Catalunya Premium. Through this conversation, entitled Catalunya Premium, a universal culture, Gaudí Year Special, we analyse how Gaudí’s work and influence continue to be a source of inspiration and a first-rate tourist attraction.
Discover how Gaudí Year 2026 is promoting high-value tourist experiences that connect directly with the history and culture of Spain, while reinforcing the international profile of the Spain Brand. This commemoration, which celebrates the centenary of the architect’s death and highlights his artistic and cultural impact, is generating activities, projects and dialogues that enrich the Spanish tourism and cultural sector.
In this episode, conversations, lessons learned and visions for the future intertwine to celebrate the excellence that sets us apart and show how initiatives such as Gaudí Year contribute to generating added value in quality tourism.
Source: SIE, SPAIN IS EXCELLENCE