Hannah Formentera, a dream boutique hotel and haute cuisine restaurant in the Pitiusas, has chosen Sergat, a communications agency specialising in tourism and a pioneer in Spain since 1987, to develop its communications and public relations strategy in Spain.
Located in the heart of Es Arenals, on the idyllic Migjorn coast, Hannah Formentera is a Mediterranean-inspired and distinctly hedonistic retreat with 18 rooms, designed for exclusive experiences by the sea and with one of the best sunsets on the island. The project, which opened in 2025 on the beachfront, took shape thanks to Víctor Agudo and Óscar Romero, who decided to create a very personal concept combining contemporary hospitality, quality dining and a deep connection with Formentera’s privileged natural environment. Hannah Formentera is governed by a philosophy of life in which freedom, creativity and enjoyment prevail; a perfect place for travellers willing to indulge in pleasure and a relaxed lifestyle, far from any possible labels.
The architecture of Hannah Formentera reflects the rhythm of the island, in dialogue with the Mediterranean landscape, to which is irreverently added the marked mischievous spirit that characterises the hotel. The result is an unclassifiable space that integrates natural materials with a colour palette of bright colours (with a special emphasis on red) that breaks away from the organic trend, radiating an unapologetic personality in every corner. The attention to detail is also evident in the names chosen for the rooms, all of which are women’s names, as well as in the meticulous selection of each lamp, piece of furniture (mostly vintage items chosen one by one at Madrid’s Rastro flea market) and materials. Everything at Hannah Formentera tells a story.
The sea is not just a backdrop: at Hannah Formentera, you can also feel and taste it. Its gastronomic offering, led by chef Alberto Pacheco, pays homage to the flavours of the sea, focusing on local, seasonal produce and fresh fish, without compromising on creativity in every bite. Every morning, lobster caught aboard the llaüt La Maja—following the Pitiusan fishing tradition—arrives directly in the kitchen, a gesture that sums up the establishment’s philosophy: reverence for the environment and passion for the Mediterranean. Dishes such as Paccheri with red pesto and lobster are a statement of intent that showcase precise technique, exceptional produce and a nod to tradition without falling into the obvious. The sea also provides iconic dishes such as boiled Motril shrimp, crayfish in batter and Barbate tuna belly, all of which are prepared with a focus on purity and delicacy.
All this is accompanied by an extensive wine list featuring world-class wines.
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About HANNAH FORMENTERA
Hannah Formentera is an 18-room boutique hotel located on the idyllic island of Formentera. Combining hedonism and privacy with high-end cuisine, since 2025 it has been offering unique experiences that celebrate the essence of the island. With a highly personal design, the hotel has been conceived to reflect the beauty of its Mediterranean setting. Hannah Formentera is a meeting place to eat, share, enjoy without inhibitions and immerse yourself in the ever-dreamed-of Mediterranean lifestyle.
Source: SERGAT Comunicación