- Some people come to the city for the music, whilst others rediscover it thanks to it. In Madrid, Barcelona and Bilbao, the festival season opens up a new way of experiencing them: less focused on the itinerary and more on everything going on around you.
- Be Casa, the innovative flexible accommodation concept managed by Greystar, embraces this new way of travelling with spaces designed to combine relaxation and city life. An option for those who want to enjoy the summer at a more leisurely pace, without missing out on anything.
Who said the city in summer is a bad idea? Madrid, Barcelona or Bilbao are the ideal destinations for a different kind of getaway, especially right in the middle of the festival season. Events such as Mad Cool, Summer Story, Primavera Sound, Sónar and the BBK set the tone for a few weeks in which music becomes just another thread in the urban experience.
In this context, accommodation is no longer just a place to return to; it becomes part of the plan: a space to wind down and find a moment’s respite, in tune with days that stretch on, nights that never end and plans that flow together naturally. It is in this balance between what happens outside and inside the festival that Be Casa finds its place – the flexible accommodation model devised and managed by Greystar, designed for those who want to experience the city without sacrificing the pace of life, but without sacrificing rest either.
Beyond the stage
More and more travellers are looking for a different way to experience festivals: less focused on the programme and more on the experience. Those who enjoy live music no longer want to be rushed; they want spaces that allow them to take a break and reconnect with the city beyond the event itself.
Travelling alone, as a couple or with friends is no longer a problem when the accommodation adapts to every need. At Be Casa, options range from studios to one-, two- or four-bedroom flats (in the case of Alcobendas), ideal for both short and long stays, with the flexibility to stay for as long as you like, whilst enjoying all the comforts of a hotel. With well-connected locations in Madrid (Valdebebas, San Sebastián de los Reyes, Alcobendas and Rivas-Vaciamadrid), Barcelona (Sant Cugat) and the Basque Country (Barakaldo), guests can move easily between the city and the main summer events.
At the same time, its communal areas – such as the gym, social club, gastroteca, games room, cinema and outdoor spaces – extend the experience beyond the accommodation itself. A swimming pool, solarium and multi-sports courts round off an offering designed to balance the rhythm of the day with moments of rest or activity. For those who work from home, there are co-working spaces. Even for those who don’t want to leave their pet at home, the journey continues without compromise, as Be Casa is also pet-friendly.
A different way of experiencing time
This way of travelling also reflects new ways of experiencing time and cities, where flexibility, balance and managing one’s own time are taking centre stage.
Whilst acts such as Lorde at Mad Cool, FJAAK at Sónar or Alabama Shakes at Bilbao BBK Live draw all eyes to the stage, memories aren’t always made there. Sometimes they lie in a leisurely meal, an afternoon by the pool or that moment on the terrace when the city calls for a break. The festival ceases to be a one-off event and becomes a broader experience.
About BE CASA
Be Casa is a flexible accommodation model that provides a high-quality housing solution for society. It has five Be Casa communities in the Community of Madrid (Valdebebas, San Sebastián de los Reyes, Rivas-Vaciamadrid, Alcobendas and Boadilla del Monte), one in Barakaldo and another in Sant Cugat, offering more than 4,800 flats. Be Casa works to improve people’s quality of life, creating spaces and environments that facilitate a balance between privacy and connection with the world, between professional development and personal wellbeing, and between the individual and the community. Be Casa is professionally managed by Greystar.
To find out more, visit www.becasaapartments.com
About GREYSTAR
Greystar is a leading global investor, manager and developer of rental residential assets. Headquartered in Charleston, South Carolina, Greystar manages property assets valued at over 221,000 million dollars across nearly 224 markets worldwide, and has offices in the United States, Europe, Latin America and the Asia-Pacific region. Greystar is the largest operator of rental apartments in the United States, where it manages approximately 768,000 beds, and has a strong institutional investment management platform with approximately $58.2 billion in assets under management, including more than $24 billion in assets under development. Greystar was founded by Bob Faith in 1993 with the aim of becoming a world-class service provider in the residential rental sector.
To find out more, visit www.greystar.com
Source: ROMAN Reputation Matters