- This figure is inspired by the hotel’s hospitality tradition, linking its historical legacy with the essence of tourism in Mallorca, where the culture of sun-worship was born as a defining feature of the Mediterranean holiday experience.
- In a particularly symbolic year for the island, marked by the arrival of a historic eclipse, this new service forms part of ‘Unseason Yourself’, an experiential programme developed by the hotel to enhance its wellness offering.
The adults-only (+18) Secrets Mallorca Villamil Resort & Spa, part of Hyatt’s Inclusive Collection, is one of Mallorca’s most iconic establishments. Opened in 1955 opposite the spectacular Palmira Beach (Paguera), it was a pioneer in the fledgling sun-and-beach tourism industry that transformed the course of Mallorcan society.
As Alejandro Garrido, the hotel’s director, recalls, “Secrets Mallorca Villamil Resort & Spa has always prided itself on its innovative spirit. In this regard, it was responsible, for example, for bringing the first telephone line to Calvià, covering the cost of its installation at the time.”
A pioneer of sun-and-beach tourism: a legacy that is now being reinvented through wellbeing
More than 70 years after it first opened, this historic hotel pays tribute to the tourism that saw its birth, creating an experience that reinterprets the relationship with the sun through a lens centred on wellbeing.
To this end, it has created ‘Sun Concierge’, a role designed to enhance the experience of guests staying in the Preferred Club premium rooms, with services and attentions linked to the mindful enjoyment of the sun.
This initiative forms part of the hotel’s global programme, ‘Unseason Yourself’, an invitation to enjoy Mallorca beyond the calendar and to experience wellbeing, relaxation and the sun as a personal choice at any time of year.
It represents a way of understanding hospitality where every detail reflects the team’s commitment to anticipating guests’ needs and accompanying them on an authentic wellbeing journey.
In addition to a welcome kit, thoughtfully designed to mark the guest’s arrival – which includes a beach towel, sun cream, after-sun lotion and lip balm – as well as a letter signed by the manager, a postcard and a bookmark to evoke the memory of a memorable stay in the sun, the experience is rounded off with a range of thoughtful touches designed to enhance every moment of the stay.
The Sun Concierge is available five days a week, from 09:00 to 17:00, in the Preferred Club area by the pool and solarium. From there, it offers a personalised service focused on mindful enjoyment of the sun, with advice on healthy sun exposure, suggestions for areas of the hotel to enjoy at different times of day, and wellness options such as spa treatments from the prestigious Natura Bissé brand, designed to care for and restore the skin – the Eternal Spring Glow Ritual, a body treatment designed to enhance skin care and wellbeing after sun exposure, and the Citrus Vita-Essence, a facial treatment designed to restore vitality to sun-exposed skin.
Throughout the service, guests are also offered cold towels scented with citrus aromas and fresh fruit served twice daily, as well as advice on experiences both inside and outside the hotel, including activities on the island to enjoy the surroundings and the sun in an active yet balanced way, such as boat trips and wine tastings amongst the vineyards under the sun, amongst others.
The experience is rounded off with a gastronomic and lifestyle offering centred on wellbeing, allowing Preferred Club guests to enjoy breakfast and lunch on open-air terraces sheltered from the sun, with menus designed to promote balance and skin care.
Options include dishes made with local produce such as toast with Mallorcan olive oil, yoghurt with honey or fruit and ginger smoothies, as well as light lunch dishes featuring fish, seasonal vegetables and fresh produce.
An ode to the eclipse and every sunset
To round off the experience, the hotel offers a ritual to bid farewell to the sun with its signature cocktail, the Villamil Sunset Cocktail, created as an ode to the solar eclipse due to take place on 12 August in Mallorca.
Made with white rum, pineapple juice, mango syrup, ginger ale and grenadine, this cocktail finds its natural setting in the Sky Bar, overlooking the sea and in the shade of the pine trees – a spot where the day slowly fades and the sun gives way to the moon.
The Villamil Sunset Cocktail will also be the star of the private party the hotel plans to hold on 12 August to mark the eclipse, putting the finishing touch to an experience centred on celebrating the sun and its departure.
Luxury tourism in 2026 is being redefined: enjoying experiences is the new trend
The Sun Concierge initiative at Secrets Mallorca Villamil Resort & Spa forms part of the new trend towards experiential and wellness tourism, where luxury is redefined through experiences linked to the destination and well-being.
Today’s traveller seeks much more than just accommodation: they prioritise experiences that allow them to connect with their surroundings, look after their physical and emotional well-being, and enjoy the destination mindfully. Healthy cuisine, outdoor activities, engagement with local culture and moments of relaxation are emerging as the main motivations for travel.
In this context, premium tourism is evolving towards more personalised and meaningful offerings, where authenticity, wellbeing and the sensory experience of the place become the true value of the journey.
About Secrets Mallorca Villamil Resort & Spa
Secrets Mallorca Villamil Resort & Spa, part of Hyatt’s Inclusive Collection, is an iconic 5-star adults-only hotel (18+), situated in an exceptional seafront location in Paguera, Mallorca, with direct access to the beach. Its historic, castle-style building and Mediterranean surroundings establish it as a distinguished haven of elegance and tranquillity.
The hotel features 162 rooms and suites, five restaurants offering different specialities — including an international buffet, Mediterranean cuisine, Spanish tapas and grill options — and four bars. It features two outdoor swimming pools (one of which is an infinity pool exclusively for Preferred Club members), as well as a fully equipped spa with an indoor pool, sauna, steam room and hydrotherapy circuit. The Preferred Club service offers private areas and exclusive amenities, elevating the experience to a more personalised and sophisticated stay.
About Hyatt’s Inclusive Collection
The Inclusive Collection comprises nine exclusive hotel and resort brands, designed to celebrate every moment and cater to all lifestyles and stages of life. These include Hyatt Ziva®, Hyatt Zilara®, Zoëtr® Wellness & Spa Resorts, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, Sunscape® Resorts & Spa and Bahía Príncipe™ Hotels & Resorts. The Inclusive Collection continually takes the ‘all-inclusive’ concept to a new level, with award-winning properties offering high-end accommodation, prime locations and carefully selected services.
Source: MCG Comunicación