- The agency will drive the destination’s trade and public relations strategy in Spain and Portugal to boost its visibility, positioning and relationships with the tourism industry.
- The addition of Turismo de Gran Canaria further expands a growing portfolio that already includes international destinations such as Angola and South Korea.
Turismo de Gran Canaria has appointed KLEBER GROUP as its representative agency in Spain and Portugal. Through this mandate, the agency will strengthen Gran Canaria’s visibility and positioning in the Iberian market through a combination of market intelligence, relationships with the trade, the media and content creators, the organisation of trade events, participation in trade fairs and familiarisation trips aimed at highlighting the diversity of the destination’s tourism offering, which is increasingly focused on a high-quality and sustainable tourism model, complementing its renowned sun and beach offerings with experiences linked to nature, culture, gastronomy, active tourism, wellbeing and the MICE sector.
“We are proud to welcome Gran Canaria into our client portfolio. Gran Canaria is one of Europe’s leading tourist destinations and ended 2025 with over 4.8 million visitors, representing a 3 per cent increase on the previous year. Spain remains one of its key source markets – one of the most mature – whilst Portugal stands out as one of the markets with the greatest growth potential. Both require tailored strategies and an in-depth understanding of their respective tourism ecosystems. I am convinced that the expertise of our Madrid team, which has over 20 years’ experience representing tourist destinations in Spain and Portugal, will help to strengthen Gran Canaria’s visibility, its industry relationships and its long-term positioning”, says Julia Kleber, CEO of KLEBER GROUP.
With offices in Germany, Switzerland, Austria, Spain, Poland, the United Kingdom, the United Arab Emirates, Angola and South Africa, as well as an extensive network of partners across five continents, KLEBER GROUP continues to strengthen its global presence and its role as a strategic partner for tourist destinations worldwide. Since opening its Madrid office in September 2025, the company has undergone rapid growth in the Iberian market, adding new destinations to its portfolio and expanding its operations in Spain and Portugal. The addition of Turismo de Gran Canaria marks a new step in this growth and joins an expanding portfolio that already includes destinations such as Angola and South Korea.
About GRAN CANARIA
Gran Canaria is one of the leading tourist destinations in the Canary Islands, renowned for its mild climate all year round, the diversity of its landscapes and an offering that combines beaches, nature, culture, gastronomy, sport and business tourism. The island boasts 236 kilometres of coastline, nearly 60 kilometres of beaches and areas of outstanding natural beauty that form part of the Biosphere Reserve. The Gran Canaria Tourist Board, which forms part of the Gran Canaria Island Council, is the public body responsible for the destination’s global tourism promotion across various target markets.
Further information at: https://www.grancanaria.com/turismo/
About KLEBER GROUP
KLEBER GROUP is an integrated marketing and communications consultancy with over three decades’ experience, specialising in tourism, luxury and lifestyle. With a 360° approach, the agency creates compelling narratives that strengthen brands throughout the entire customer journey, using impactful, data-driven strategies that contribute directly to clients’ business objectives.
KLEBER GROUP offers a full range of services to create consistent and unique brand experiences. These include strategy and consultancy, public relations and communications, representation and commercial marketing, social media, influencer marketing and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-promotion and distribution, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, the United Kingdom, the United Arab Emirates and South Africa, as well as partners covering all five continents, KLEBER GROUP collaborates with key players in the public and private sectors across emerging, mature and luxury markets.
Furthermore, KLEBER GROUP is expanding its offering with innovative services such as AI Video and S-Buyer, a strategic tool that uncovers the emotional, behavioural and symbolic motivations of target groups.
Further information: www.klebergroup.com
Source: KLEBER Group