- Lexus takes another step forward in its commitment to excellence and innovation by partnering with the renowned restaurant Disfrutar.
- At the heart of this collaboration are the principles both brands share: the constant pursuit of perfection, creativity and the ability to inspire through unique experiences.
- Lexus Spain and Disfrutar are presenting this collaboration in an innovative way through an edible press release, offering a completely different perspective on the partnership.
- The initiative is complemented by an audiovisual piece that captures the essence of the collaboration and reflects the values shared by both brands. Click here to watch the video.
Lexus Spain takes another step forward in its commitment to excellence and innovation through a new collaboration, this time with Disfrutar, the renowned Barcelona restaurant that has established itself as one of the leading names in haute cuisine.
This partnership reaffirms Lexus’s commitment to continuing to support projects that inspire, innovate and help to elevate the value of creativity and excellence across various spheres of culture and lifestyle.
This collaboration highlights the principles both parties share, such as the constant pursuit of perfection, creativity and the ability to move people through unique experiences. It is a partnership that connects with its audience through a genuine cultural and sensory experience, emphasising the process, research and precision behind a culinary offering considered among the best in the world.
To mark the start of this new partnership, Lexus, together with the chefs from Disfrutar – Oriol Castro, Eduard Xatruch and Mateu Casañas – wanted to present the collaboration in a way that is as innovative as it is representative of their shared philosophy: through an edible press release, an idea that transforms communication into a sensory experience and breaks with traditional formats to invite people to discover it from a completely different perspective.
More than just a launch, the edible press release serves as a statement of intent. It is the first chapter of a project that will explore the connection between gastronomy, design, craftsmanship and innovation through various initiatives and experiences.
The initiative marks the start of a multi-year collaboration between Lexus and the three-Michelin-starred restaurant, considered one of the best in the world. A partnership born of a shared vision: innovation understood as a constant quest for new ways to surprise, excite and elevate every experience.
This initiative is complemented by the launch of a video that captures the essence of the collaboration and reflects the values shared by both brands. In this video, innovation, craftsmanship, creativity and the constant pursuit of excellence serve as a common thread to demonstrate how Lexus and Disfrutar believe that the finest experiences arise from the combination of technical expertise, passion and attention to detail.
This collaboration reinforces Lexus’s commitment to fields that share its vision of excellence and design. The brand remains dedicated to projects capable of inspiring, moving and creating memorable experiences, thereby strengthening its connection with the world of gastronomy, where precision, creativity and hospitality play an essential role.
For its part, Disfrutar embodies an approach to cuisine based on constant research, creative freedom and the ability to surprise. Internationally recognised for its cutting-edge gastronomic offering, the restaurant shares with Lexus a philosophy in which innovation is not an end in itself, but rather a tool for delivering unique and unforgettable experiences.
Through this partnership, Lexus Spain and the chefs at Disfrutar—Oriol Castro, Eduard Xatruch and Mateu Casañas—are embarking on a joint journey that aims to inspire through innovation, excellence and a passion for doing things differently, bringing to life projects that transcend the boundaries of their respective disciplines.
About DISFRUTAR
Oriol Castro, Eduard Xatruch and Mateu Casañas opened their first restaurant together – Compartir Cadaqués – in 2012. Although they had been working together for almost 15 years, having first met in the late 1990s at elBulli.
In 2014, they embarked on their Barcelona venture with Disfrutar. Now in its twelfth year, this restaurant boasts three Michelin stars and was named the World’s Best Restaurant in 2024 by The World’s 50 Best Restaurants. Their projects do not stop there: in 2022 they opened Compartir Barcelona and they also provide consultancy services to businesses.
Creativity is at the forefront of their work. Recognised worldwide for their restless spirit, they focus on developing new techniques and concepts that can break new ground in the world of cuisine.
About LEXUS
In Spain, Lexus offers a 100% electrified range: hybrids, plug-in hybrids and electric vehicles. Models such as the LBX, UX, NX, RX and RZ stand out for their cutting-edge design and the brand’s renowned reliability.
With Lexus Relax, customers enjoy up to a 15-year warranty, allowing them to drive with complete confidence and peace of mind.
Its network of dealerships across Spain offers a unique experience inspired by Japanese Omotenashi.
Source: LEXUAUTO Press