MERCEDES RELIES ON IKIGO BY NAUTALIA FOR THE WORLD PREMIERE OF ITS NEW, MOST SPECTACULAR AND EXCLUSIVE MODEL

Ikigo by Nautalia has turned the Plaza de Las Ventas into the setting for the spectacular world premiere of the new Mercedes-AMG CLE 646 Spezialanfertigung, arguably one of the most exclusive models designed in the company’s long and successful history. The iconic Madrid venue hosted an event designed to mark the global launch of a limited edition of just 30 units, all of which have already been sold. In fact, the future owners attended the spectacular event, held on the eve of the Spanish Formula 1 Grand Prix. Mercedes’ managing director, Toto Wolff, was tasked with describing the virtues of a historic car that amazed the attendees, who, from the centre of the bullring, marvelled at the German brand’s creation.

The event demonstrated Ikigo’s ability to meet its client’s requirements, rise to the challenge of an international-scale project, and adapt venues of all kinds – such as Las Ventas – into settings that meet the exacting standards of the most prestigious brands, according to the Madrid-based agency.

“The fact that a brand like Mercedes has placed its trust in us for a world premiere of this calibre confirms our ability to tackle any kind of challenge and reinforces our commitment to transforming unique spaces into venues capable of hosting major brand events. Las Ventas, for example, has a unique character and identity, and our aim is to continue expanding its potential beyond its traditional uses,” says Rafael García Garrido, CEO of Grupo Travel Live.

For her part, Verónica Yunta, national director of Ikigo by Nautalia, emphasises that “holding a car launch at Las Ventas meant thinking outside the box. The challenge lay in adapting a historic venue, with very specific characteristics, to the demands of such a cutting-edge event. For Ikigo, that is precisely where the value lies: in finding solutions and making unprecedented experiences possible”.