- The partnership will explore opportunities to promote Spain through joint campaigns, exclusive holiday packages, and greater commercial collaboration.
- The partnership reinforces Emirates Holidays’ commitment to creating premium travel experiences in one of Europe’s most sought-after destinations.
Emirates Holidays, the tour operator division of Emirates Airline, and the Spanish Tourist Office have signed a Memorandum of Understanding (MoU) to boost inbound tourism to Spain. Signed at the Arabian Travel Market 2026, the agreement aims to inspire more travellers from Emirates’ extensive network in the Middle East to discover Spain’s rich culture, diverse landscapes, and world-class hospitality through packages designed by Emirates Holidays.
The agreement was signed by Leif Vase Larsen, Senior Vice President of Emirates Holidays, and Carlos Ruiz González, Director of the Spanish Tourist Office for the Gulf region, in the presence of other senior representatives.
Leif Vase Larsen stated, “Spain remains one of Europe’s most attractive holiday destinations, offering an exceptional combination of culture, cuisine, shopping, beaches, and city breaks that appeals to families, couples, and solo travellers alike. Thanks to this partnership with the Spanish Tourist Office, we are delighted to showcase even more of what the destination has to offer through carefully designed holiday experiences, exclusive customer benefits, and targeted campaigns that make planning a holiday in Spain easier than ever.”
Carlos Ruiz González said: “This partnership with Emirates represents an important step towards strengthening the promotion of Spain in the GCC and bringing our two markets even closer together. Emirates’ extensive network and strong presence in the region provide us with an excellent platform to showcase Spain’s diverse tourism offering, from our renowned culture and cuisine to our cities, coastlines, natural beauty, and unique experiences. Through our joint marketing activities, we hope to inspire more travellers from the GCC to discover Spain and highlight the many reasons to visit throughout the year.”
The partnership will see Emirates Holidays and the Spanish Tourist Office explore a range of initiatives designed to raise awareness of the destination in key Middle Eastern markets and encourage bookings for holiday packages. These include integrated marketing campaigns, seasonal promotions highlighting the variety of tourist experiences in Spain, as well as exclusive holiday packages combining Emirates flights with premium accommodation, unique local experiences and additional benefits for travellers.
The partnership will also strengthen commercial collaboration through training programmes for travel agents, webinars and familiarisation trips for agents across the Middle East region, equipping partners with a deeper understanding of the destination and the product, and enabling them to better sell Emirates Holidays packages and offer more choice and value to their customers.
Emirates Holidays offers customers a wide selection of carefully chosen hotels and experiences across Spain. Backed by Emirates’ global network and its award-winning service, Emirates Holidays provides customers with the convenience of booking flights, accommodation, transfers and experiences as a single, all-inclusive package, whilst also benefiting from flexible booking options, dedicated customer service and the opportunity to earn additional Skywards miles on their entire holiday.
The MoU reflects Emirates Holidays’ ongoing commitment to working closely with tourist boards around the world to create distinctive holiday experiences, stimulate demand for travel and offer customers greater variety, exceptional value and unforgettable journeys.
Source: SERGAT Agencia de Comunicación