The tour operator is strengthening its corporate positioning and embarking on a new phase in its communication strategy and presence within the tourism sector.
Europlayas has reached an agreement with MUNKA Comunicación & Marketing to jointly develop its new corporate communications and media relations strategy, with the aim of strengthening the company’s positioning and visibility within the tourism sector.
The agreement marks a new step in the evolution of Europlayas, an independent, multi-product tour operator that is 100 per cent B2B and has over 50 years’ experience, with distribution carried out exclusively through travel agencies.
The collaboration will enable Europlayas to strengthen and structure its communications within the sector and expand its presence in the media and professional channels, with the aim of achieving greater visibility across its various lines of business and projects.
Furthermore, the collaboration will include a business development component, involving the identification of new opportunities and engagement with destinations, public authorities, organisations and institutions, particularly in the field of co-marketing campaigns.
“Europlayas has evolved significantly in recent years and we realised that the time had come to support this evolution with a more structured communication strategy. We have a great deal to share: our product, distribution, technology, new ways of connecting destinations with travel agencies, and a growing programme of collaboration with institutions and partners. MUNKA will help us organise that message and convey it more effectively to the sector,” says Juan Barjau, managing director of Europlayas.
For her part, Sara Díez, director of MUNKA, adds: “We are absolutely delighted to be joining the project of a leading player such as Europlayas. It is a company with a very solid track record, but also with developments and projects that deserve greater visibility within the sector. Our aim will be to work very closely with the team to showcase all of this and develop a communication strategy that reflects the company’s current position.”
Through this agreement, Europlayas aims to establish ongoing communication with the sector and strengthen its dialogue with travel agencies, suppliers, destinations, institutions and specialist media, giving greater visibility to the company’s development and new projects.
About EUROPLAYAS
Europlayas is an independent, multi-product tour operator, 100% B2B, with over 50 years’ experience. It markets its products exclusively through travel agencies and combines product development, distribution, technology, a sales network and promotional capabilities, whilst also developing promotional and marketing projects in collaboration with destinations, public authorities and tourism partners.
Source: MUNKA Comunicación