- The Blueroom Project, a leading 100 per cent Spanish agency specialising in tourism marketing and communications, is celebrating its 23rd anniversary with a new visual identity that marks a turning point in its history.
- To mark the anniversary, it will present sector-specific initiatives such as a new study on perceptivos within the tourism industry regarding ‘Ibero-America’s Most Valuable Traveller’ and the reissue (the first in English and the sixth in Spanish) of Rafael Alberto Pérez’s acclaimed professional book, ‘Communication Strategies’ (2001).
The Blueroom Project, a leading Spanish tourism marketing and communications agency in Europe, is revamping its brand identity, website and social media presence with a more contemporary style that symbolises its adaptability, innovative spirit and commitment to delivering measurable, results-oriented solutions.
A global and diverse portfolio
The work of The Blueroom Project covers a broad spectrum of organisations linked to tourism and leisure: airlines, cruise lines, hotels, resorts, theme parks and lifestyle brands; destinations such as Thailand, Oman, Madeira, the Dominican Republic, Costa Rica, South Africa, Japan, South Korea, Estonia, London and Tokyo, as well as several regional offices in Spain, have placed their trust in the agency over the years for representation, media relations and brand development.
In the words of the Founder & CEO, Alejandro Pérez-Ferrant , “the tourism sector – which is global and highly sensitive to technological changes, crises, disasters and geopolitics – demands in-depth knowledge and specialisation to build relationships of trust between brands and their audiences. With over 30 years’ experience in communications and marketing for destinations, leisure tourism and MICE, we offer a comprehensive strategic vision that enables us to identify when and how marketing and communications initiatives effectively contribute to ensuring that each brand’s institutional, reputational and commercial objectives are sustained.” “The tourism sector – global and highly sensitive to technological changes, crises, disasters and geopolitical developments – demands in-depth knowledge and specialisation to build relationships of trust between brands and their audiences. With over 30 years’ experience in destination marketing and communications, leisure tourism and MICE, we offer a comprehensive strategic vision that enables us to identify when and how marketing and communication initiatives effectively contribute to ensuring that each brand’s institutional, reputational and commercial objectives are sustained.”
A European leader with Spanish roots
A passion for tourism, a track record of delivering services in other key international markets, cultural communication and innovation have positioned The Blueroom Project as one of the most influential tourism marketing agencies in Europe.
The Blueroom Project has recently been awarded the title of Best Boutique Agency in Tourism Communication and Marketing in Spain, Iberia and Europe by The Strategist UK, Global 100 and the European Travel Awards. Its track record spanning more than two decades is underpinned by high-impact campaigns and results-oriented creativity. According to its co-founder and Managing Director, María Redondo: “A contemporary tourism promotion strategy must transcend immediate tactical impact and mere ‘pretty’ imagery, focusing instead on the coherent integration of its purpose, meaning and significance, whilst always maintaining responsible and relevant visibility.”
A model based on closeness and collaboration
The agency maintains a flexible and collaborative model, based on closeness and long-lasting relationships with clients – some spanning decades – and industry partners. The rebranding marks the start of a new phase that reinforces its commitment to innovation and excellence. To mark the anniversary, it will present various sector-specific initiatives, including: a new study on the tourism industry’s perception of “Ibero-America’s Most Valuable Traveller” and the reissue (1st in English and 6th in Spanish) of Rafael Alberto Pérez’s award-winning book “Communication Strategies”.
Source: THE BLUEROOM PROJECT