- Hendrick’s Gin’s new experience brings together some of the most renowned cocktail bars in both cities via a Secret Card, which grants access to exclusive creations made with Another Hendrick’s Gin throughout October.
- The card can be requested directly at participating venues and will grant access to an exclusive tour of the cocktail scene in both cities.
- Another Hendrick’s Gin is the latest permanent addition to the Hendrick’s portfolio and combines the characteristic notes of rose and cucumber with orange blossom and cocoa.
There are things you only discover when someone decides to share them. With this in mind, Hendrick’s Gin presents Another Secret Society, an initiative that invites you to explore the cocktail scenes in Madrid and Barcelona in an unexpected way: through a series of exclusive, off-menu cocktails available only to those in possession of a Secret Card.
Another Secret Society began as a secret shared with those who know how to appreciate it. The experience unfolds across a selection of cocktail bars, each of which offers a unique creation made with the new Another Hendrick’s gin. A spirit that retains the iconic rose and cucumber infusion, enriched with the citrus freshness of orange blossom and the velvety texture of cocoa beans. The result? A complex yet light spirit, with a subtle sweetness and a smooth finish, presented in a striking white bottle that reinforces its distinctive identity.
To access these experiences, the first step is to obtain the Secret Card, the key that unlocks the doors to Another Secret Society. Anyone wishing to join this exclusive society can apply for it directly at participating venues. From there, this card becomes the thread guiding a journey through different bars and creations, designed to help you rediscover the cocktail scene in both cities. Hendrick’s aims to spark curiosity and a desire to break away from the usual routine with an experience that – from the moment you enter the venue right through to the cocktail preparation, the bar, the glassware and the atmosphere – is designed to be enjoyed and shared in a natural way.
With this initiative, Another Secret Society transforms the leading cocktail bars in Madrid and Barcelona into an experiential route to discover Another Hendrick’s Gin through exclusive creations available only throughout October 2026.
Participating cocktail bars in Madrid
- Maldita Gioconda (Calle de la Bolsa, 12, Centro, Madrid)
- Medium Club (Calle del Pez, 18, Centro, Madrid)
- 1862 Dry Bar (Calle del Pez, 27, Centro, Madrid)
- Bad Company (Calle de Miguel Moya 8, Puerta de Madera, Madrid)
- Lovo (Calle de Echegaray, 20, Centro, Madrid)
- Cheequitín (Calle de Hartzenbusch, 14, Chamberí, Madrid)
- Planta Baja (Calle del Marqués del Duero, 8, Salamanca, Madrid)
- Last Chapter (Plaza de Matute, 13, Centro, Madrid)
- Santamaría (Calle de la Ballesta, 6, Centro, Madrid)
- Marrufo (Calle del Noviciado, 16, Centro, Madrid)
- Shift Public House (Calle del Cardenal Cisneros, 11, Chamberí, Madrid)
- Scratch (Calle de Argumosa, 7, Centro, Madrid)
- Esotérica Speakeasy (Calle del Pez, 30, Centro, Madrid)
Participating cocktail bars in Barcelona
- The Hoxton (Avenida Diagonal, 205, Sant Martí, Barcelona)
- La Higuera (Calle de Sicília, 101, Eixample, Barcelona)
- Especiarium (Carrer de la Princesa, 29, Ciutat Vella, Barcelona)
- Somnia (Carrer de Montserrat, 13, Ciutat Vella, Barcelona)
- Lilith & Sons (Carrer d’En Fontrodona, 23, Sants-Montjuïc, Barcelona)
- Snooker (Carrer de Roger de Llúria, 42, Eixample, Barcelona)
- Patara (Carrer del Consell de Cent, 190, Eixample, Barcelona)
- Last Drop (Carrer de Provença, 224, Eixample, Barcelona)
- Hemingway BCN (Carrer de Muntaner, 114, Eixample, Barcelona)
- Cobbler (Carrer de Casanova, 91, Eixample, Barcelona)
- Glitch Gaming Lounge (Carrer del Dr. Rizal, 16, Gràcia, Barcelona)
- Kahala (Av. Diagonal, 537, Les Corts, Barcelona)
Check out the map of venues https://hendricksmadridmap.netlify.app/
About HENDRICK’S GIN
Hendrick’s Gin is handcrafted in small batches of just 500 delicious litres at a time, using two exceptionally rare stills and a distinctive blend of 11 fine botanicals, finished off with wonderful rose and cucumber infusions. The delicious result is a gin that is helping to spark a global gin renaissance; a complex yet light spirit, with a characteristic floral aroma and a fresh, cucumber-tinged finish. Hendrick’s Gin’s apothecary-style bottle is dark and enigmatic; the liquid within, fresh and vibrant. And now there is Another Hendrick’s Gin to pique the curiosity of cocktail enthusiasts. An alternative, mirror-image version of Hendrick’s that features bright bursts of orange blossom and silky-smooth cocoa beans, all presented in a striking, all-white bottle. Both Hendrick’s Gin and Another Hendrick’s celebrate premium vintage style, optimism and eccentric British self-expression with their characteristic avant-garde and ingenious spirit. One unusual brand, two completely different sensory dimensions. All of Hendrick’s liquid creations are crafted at the Hendrick’s Gin Palace, situated on the rugged coast of Ayrshire, Scotland. There, the renowned master distiller Lesley Gracie explores sensory journeys that no sensible drinks company would dare to attempt, achieving delicious results thanks to a pair of botanical greenhouses and her own personal laboratory. Both Hendrick’s Gin and Another Hendrick’s have an alcohol content of 41.4% and a recommended retail price (RRP) of €34.50. For further information, visit www.hendricksgin.com. Please enjoy the extraordinary responsibly.
Source: BURSON GLOBAL