Following her extensive experience in various areas of the company, she will be responsible for strengthening Cathay’s presence in one of its key markets.
Cathay, the travel and lifestyle brand of the Hong Kong-based premium airline Cathay Pacific, has announced the appointment of Kathy Man as its new Director for Southern Europe. In this new role, she will be responsible for overseeing commercial operations, strategic planning and relationship management in the region. Kathy has a long-standing career with the company and will bring her extensive experience in strategy, sales, airline operations and institutional relations.
Prior to taking up this role, Kathy led Cathay Pacific’s global direct sales team, driving the development of direct distribution channels and strengthening relationships with customers and stakeholders in the tourism and airport sectors. She has also held various roles within the Customer Travel division, forming part of the Southeast Asia regional team in Singapore, where she contributed to stakeholder relations, revenue optimisation and the development of comprehensive strategies.
Kathy holds a degree in law and political science from the University of Hong Kong and completed her executive education at INSEAD. A native of Hong Kong, she has demonstrated a particular commitment to the development of young talent throughout her career and, for the past four years, has led annual mentoring programmes for university students.
“Taking on this new role marks a very special step in my career at Cathay. Having had the opportunity to develop my career across various areas and markets within the company, I am excited to take on this new challenge alongside the Southern Europe team, with the aim of continuing to contribute to the growth of this dynamic and strategic region, whilst bringing Cathay’s premium experience to more travellers,” says Kathy Man, Cathay’s Director for Southern Europe.
With this appointment, Cathay remains committed to strengthening its leadership in Southern Europe and building a team with extensive international experience, driving its growth and delivering a world-class experience to its customers and partners in the region.
For further information, visit www.cathaypacific.com.
About CATHAY
Cathay is a leading premium lifestyle and travel brand based in Hong Kong, offering products and services across four business lines: Cathay Pacific, Cathay Cargo, HK Express and Cathay Lifestyle. Flights are operated by Cathay Pacific, Hong Kong’s flagship airline and a founding member of the global airline alliance oneworld, as well as by Cathay Cargo, its cargo division, and HK Express, its low-cost airline. For further information, visit www.cathaypacific.com.
Source: BURSON GLOBAL