Since its inception, ba&sh has been more than just a fashion brand: it embodies an optimistic, free-spirited and committed outlook on life, designed to accompany women in their daily lives.
Founded by Barbara Boccara and Sharon Krief, its aim is to bring joy and radiance to everyday life. “Making life more joyful and radiant is, in essence, what ba&sh seeks to offer women,” explains Sharon Krief.
In 2025, the brand takes a further step with the launch of ba&sh Wellness, an initiative that expands its universe towards a holistic vision of wellbeing. This project invites us to move, reconnect and celebrate, understanding wellbeing not only as self-care, but also as pleasure, freedom and community.
“ba&sh Wellness was born from the desire to create a space where we can move, breathe, let go and reconnect. A place where wellbeing is also experienced through pleasure, connection and celebration.” Barbara Boccara and Sharon Krief, founders of ba&sh.
ba&sh Wellness is built around several pillars: capsule collections designed for stylish movement, immersive experiences and retreats that combine physical activity, self-discovery and shared moments. In 2026, the initiative will evolve with new versatile garments, more retreat destinations and collaborations with brands such as Oh My Cream and Bouche Bée.
A new collection that blends sport and elegance
Following the launch of its first yoga-focused capsule collection in 2025, ba&sh is expanding its Wellness line with a new collection that blends style and comfort. Designed to support movement, it also fits seamlessly into everyday life, adapting to versatile, urban looks.
Inspired by the daily routine of active women who love everything from a morning coffee to workouts, travel or meeting up with friends, the collection offers a functional and elegant ‘uniform’: oversized sweatshirts, cycling shorts, relaxed joggers, bra-style tops and layers of accessories that effortlessly elevate the outfit.
Aimed at those who approach sport with a sense of pleasure and sophistication, the collection maintains the brand’s free-spirited ethos. With a “West Coast” aesthetic, ultra-soft knits in khaki and faded blue tones take centre stage, alongside feminine details such as back cut-outs or a dress designed for padel that brings style even to the court.
Now available in stores and at www.ba-sh.com
Source: NEWLINK Group