This award recognises the consultancy’s role in opening up Andalusian olive oil tourism to strategic Asian markets, as well as in attracting high-value international tourism.
ASIALINK, a boutique consultancy specialising in Asia, has been honoured with the National and International Olive Tourism Operator award at the first edition of the 2026 Andalucía OleoTourism Awards, organised by the Fundación del Olivar.
This recognition highlights ASIALINK’s work in internationalising Andalusian olive oil tourism in strategic Asian markets, where the company has played a key role as a bridge between the Andalusian region and international tourists interested in the culture of extra virgin olive oil.
Led by Jennifer Zhang, the consultancy has helped position olive oil tourism as a cultural, gastronomic and heritage experience with high added value, as it has facilitated the arrival of international visitors, promoting Andalusia as a destination and raising awareness of EVOO as an essential element of its identity.
Furthermore, this award recognises its ability to generate marketing opportunities, boost cultural tourism and strengthen the global profile of the Andalusian olive oil sector. Against a backdrop of growing international interest, ASIALINK is establishing itself as a strategic player in opening up new markets and diversifying the tourism offering.
Malena Ríos Luguera, the company’s Head of Business Development, accepted the award from Yolanda de Aguilar, Secretary General for Tourism of the Regional Government of Andalusia, at the awards ceremony held on 19 March at the Terra Oleum Museum in Mengíbar (Jaén).
“This recognition reinforces our commitment to the international promotion of Andalusian olive oil tourism and to creating authentic experiences for Asian travellers,” said Jennifer Zhang, founder and CEO of ASIALINK.
The Andalucía OleoTourism Awards are an initiative of the Fundación del Olivar, with the support of the Regional Ministry of Tourism and Andalucía Exterior, and were established with the aim of recognising initiatives that contribute to the development and consolidation of olive oil tourism as a productive sector in Andalusia. In this first edition, the high level of participation and the quality of the entries have confirmed the dynamism and potential of this tourism segment.
About ASIALINK
ASIALINK is a boutique consultancy and agency specialising in strategic connections between Spain and the Asian market across all lifestyle sectors. Founded in 2005 and headquartered in Madrid with an office in Shanghai, it develops comprehensive marketing, communication and commercialisation strategies tailored to high-spending Asian travellers, including the design of premium tourism products, the management of digital channels and the organisation of international promotional campaigns.
Thanks to its in-depth cultural knowledge and a solid network of partners across various countries on the continent, particularly in China, the company facilitates the internationalisation of destinations and businesses, helping to attract high-quality tourism and strengthen Spain’s global positioning in strategic Asian markets.
Source: ASIALINK