AUTOCARAVANAS Y CAMPERS TAKES A STEP FURTHER IN ITS POSITIONING IN THE SECTOR

The caravanning portal Autocaravanas y Campers continues to expand and strengthen its position in the Spanish market. On this occasion, it has become the technology partner of the private Facebook group ‘Adictos a la autocaravana’.

This group, created in 2012, is one of the most emblematic in the sector in Spain and already has more than 110,000 members who are caravanning enthusiasts, consolidating itself as one of the most active and participatory digital communities in the country. Its sustained growth in recent years reflects the boom in itinerant tourism and the growing demand for information, services and experiences related to motorhome and campervan travel.

Through this alliance, companies that collaborate with the group by offering discounts to all motorhomes identified with the AdictosAC logo have been advertised since January on the Autocaravanas y Campers website, autocaravanasycampers.com.

These companies can be found on the portal, offering results for vehicle rental and sales, campervan conversion options, motorhome areas, insurance and workshops, among other resources. This integration allows the information that was previously managed mainly on Facebook to be organised and centralised, making it easier for users to access verified suppliers and improving the visibility of collaborating companies within the caravanning ecosystem.

With this development, the aim is to gradually direct the flow of information from the social network to the digital platform, where users will be able to find content structured by categories, services and destinations, thus reinforcing the role of Autocaravanas y Campers as a meeting point between the community, professionals and brands in the sector.

All members of the Facebook community ‘Adictos a la autocaravana’ (Motorhome Addicts) will continue to enjoy benefits by displaying the logo sticker at participating establishments.

As part of the joint project, both parties will also work on new initiatives aimed at strengthening the offline community, including attending specialist caravanning trade fairs and organising face-to-face meetings for the entire community.

These types of initiatives seek to humanise the digital relationship, generate original content and consolidate a meeting place for users, suppliers and professionals in the sector, creating new opportunities for collaboration, visibility and sponsorship for all participants.

The alliance also envisages the development of new content formats, including reports, interviews, travel guides and editorial projects aimed at community members, with the aim of continuing to add value and reinforce the positioning of both brands as leaders in caravanning in Spain.