To coincide with the festival of Sant Jordi, this boutique hotel has curated a selection of novels and short stories set in the region in its library, presenting itself as a cosy retreat for lovers of literature and wine tourism and inviting guests to “travel within the journey”
To mark World Book Day and coinciding with the festival of Sant Jordi, one of Catalonia’s most iconic celebrations where books and roses intertwine, Gran Hotel Mas d’en Bruno, a luxury retreat bearing the Relais & Châteaux seal, presents a new offering that transforms a stay into an immersive literary experience. With the idea of “travelling within the journey”, the hotel is embracing the growing trend of literary routes, positioning itself as the perfect destination for travellers seeking to connect with the landscape through words.
Situated in the heart of the Priorat region, a land of vineyards, profound silence and centuries-old traditions, the hotel has curated a selection of works in its library that feature this area as their protagonist. From contemporary novels to tales of rural life, guests can discover the soul of this region through the eyes of the writers who have portrayed it.
A literary legacy amidst vineyards and by the fireside
The initiative stems from the hotel’s desire to celebrate the land that hosts it and to establish itself as a place where time stands still by the fireside, with a glass of wine in hand and a book set in the Priorat. Among the titles available in the hotel’s library, the following stand out:
- “Marges”, by Roger Vilà: an intimate portrait of rural life in the Priorat, where the landscape and human relationships define identity.
- “Un estiu al Priorat”, by Àngels Garriga: the transformative gaze of a teenager discovering the region and its inhabitants.
- “La tierra del silencio roto”, by Cristina Fornós: a story where past and present come together in a land marked by hidden wounds.
- “A la taula dels altres”, by Josep Maria Espinàs: a choral portrait centred around a table, where conflicts and bonds are revealed.
- “Days and Cigarettes in Montsant”, by Emilio Arnao: an intimate reflection on solitude and small daily rituals in the Montsant mountains.
- “Monastic Cuisine”, by Jordi Bagès-Querol: a journey through the culinary traditions of the Carthusian monasteries of Escaladei and Montalegre.
- “Cuina y vi”, by Eva Artal Rocamora, M. Teresa Castelló Bou and Cristina Giné Miró, revives recipes for stews made with local wines.
- “Malanyet”, by Pere Audi: a story that portrays life in the Priorat through a character marked by marginalisation and popular beliefs.
With this initiative, Gran Hotel Mas d’en Bruno highlights one of the travel trends with the greatest potential for 2026: literary tourism. A way of travelling that goes beyond the physical destination to delve into the narrative universe that has made it unique. The combination of the Priorat’s natural and cultural heritage, together with its winemaking tradition and now this role as a source of inspiration for writers, makes the hotel an ideal starting point for routes that follow the settings described in these works, or as a place of reverie where one can also travel with the imagination.
“We want our guests not only to visit the Priorat, but to experience it from within. Literature allows us to understand the nuances of this region: its character, its silence, its strength; thus the journey becomes more intimate and profound,” says Jesús Heras, CEO of The Stein Group.
Sant Jordi, a symbolic day for this literary launch
The timing of this initiative to coincide with Sant Jordi is no coincidence. In Catalonia, this day transforms the streets into a stage where books and roses take centre stage. Gran Hotel Mas d’en Bruno joins in the celebrations by offering its guests a special treat on this day: the chance to read one of the books from its Priorat literary library, inviting them to continue the literary journey beyond their stay.
About the GRAN HOTEL MAS D’EN BRUNO
Located in the heart of the secluded Priorat region, a designated Denomination of Origin area in Tarragona, south of Barcelona (Catalonia), the Gran Hotel Mas d’en Bruno, a Relais & Châteaux property, opened its doors in May 2023. It is a boutique hotel, unique in its kind for offering the most authentic and exclusive wine experience. It features 24 spectacular suites, the haute cuisine restaurant Vinum, a wine bar, spa, swimming pool, bookshop, boutique and meeting facilities. It exudes a private atmosphere that invites guests to take refuge within its walls, lose themselves in the experiences it offers, and rediscover themselves in good company over a glass of wine and fine dining. The Gran Hotel Mas d’en Bruno is owned and designed by The Stein Group. This company, which also manages Mas d’en Bruno, has over 30 years of specialised experience in the development, renovation and management of major luxury hotels and resorts. Mas d’en Bruno won the award for Best Resort in Europe, Best in Spain and 6th Best in the World at ‘The World’s Best Awards 2024 Travel & Leisure’. Also in 2024, it was named the 8th best hotel in Spain at Condé Nast Traveler’s prestigious ‘2024 Readers’ Choice Awards’. In 2025, it won the award for ‘World’s Best Hotel Renovation, Transformation and Conversion’ at the ‘Hospitality Design Awards’.
Source: SERGAT Comunicación