The ACCOR Group has signed an agreement with Stay Unique to develop what will be its first property in the archipelago, in Puerto de la Cruz, Tenerife.
Accor, a global leader in the hospitality industry, is taking a strategic step in its expansion in Spain with the arrival of its brands in the Canary Islands. The French hotel group has announced the signing of an agreement with Stay Unique to develop Accor’s first hotel in the archipelago, which will operate under the Ibis Styles brand in Tenerife. This milestone marks the group’s official entry into one of Europe’s most important tourist destinations.
The future ibis Styles Puerto de la Cruz will be the result of the conversion of an independent establishment that had been closed. The project, which will be developed under a franchise model, involves a complete refurbishment of the property to bring it up to the standards of the ibis Styles brand, renowned for its creative design and accessible lifestyle approach.
The hotel, scheduled to open in mid-2027, will feature 101 rooms and a comprehensive range of facilities, including a lobby bar, restaurant, outdoor swimming pool, gym and car park. It will also have a multi-purpose room for events and meetings, enabling it to cater to the MICE segment in the area.
The hotel will be operated by Stay Unique, a company specialising in the management of tourism assets, which is thus taking a significant step in its evolution towards managing hotels linked to international brands, expanding its operating model within the hotel sector.
“We like to work very closely with the owners to understand the true potential of each asset. In this case, we identified a clear opportunity for repositioning that allows us to preserve the property and enhance its value in the long term,” explains Sebastián Torres-Calderón, Managing Director of Stay Unique.
“Taking this step alongside a global brand such as Accor is particularly significant for us and reflects the natural evolution of our operating model,” he adds.
For his part, Coré Martín, VP Development Spain & Portugal at Accor, noted: “Expanding into the Canary Islands was a necessary step in our roadmap for Spain, and doing so with such an exciting project in Puerto de la Cruz is a real success. This ibis Styles will not only mark our first opening in the archipelago, but will also allow us to forge a relationship with Stay Unique, a partner with whom we hope to share many future projects.”
A destination undergoing a major transformation
Puerto de la Cruz, located on the north coast of Tenerife, is undergoing a period of profound transformation in the tourism sector. The town, which has traditionally attracted tourists from central and northern Europe as well as the domestic market, is currently undergoing a significant process of hotel renovation and repositioning itself as a high-quality destination.
In this context, the arrival of Accor with a completely refurbished Ibis Styles strengthens the city’s hotel offering and meets the growing demand for quality accommodation backed by an international brand.
The hotel will enjoy an excellent location, just a few minutes from the beach, in one of the most established tourist areas in the north of Tenerife, and only a 20-minute drive from Tenerife North Airport, ensuring excellent accessibility for both domestic and international travellers.
With this project, Accor is launching its operations in the Canary Islands, one of the country’s most dynamic and promising markets. The group is thus continuing to consolidate its leadership in the Economy segment through the ibis Styles brand, which adds a new destination to its growing network in Spain and Portugal. Accor currently has an extensive network of hotels under the ibis Styles, ibis and ibis budget brands, totalling 80 establishments in Spain (15 of which are ibis Styles) and 25 in Portugal (4 of which are ibis Styles), bringing the total to 105 ibis Family hotels and 10,892 rooms in the Iberian Peninsula.
About ibis STYLES
Guests will find creative design and a playful atmosphere when they stay at ibis Styles. With a unique design concept built around a specific theme and a confident, optimistic approach, ibis Styles hotels offer simple, modern and affordable hospitality. The friendly staff delight in surprising guests with little extras to make every stay personal and special. Couples, families, solo travellers and business guests receive a warm welcome at more than 650 uniquely designed ibis Styles hotels in over 50 countries. ibis Styles is part of Accor, a leading global hotel group with nearly 5,500 properties in 110 countries and a member of ALL – Accor Live Limitless – a lifestyle loyalty programme offering access to a wide range of rewards, services and experiences.
About STAY UNIQUE
Stay Unique is underpinned by an operational DNA forged over more than 20 years of experience, managing highly complex environments through a proprietary model that combines robust processes and applied technology. This enables the company to manage complex operational environments efficiently and with centralised control, without compromising on the human touch or the guest experience.
This experience has enabled it to develop a distinctive capability to operate assets with demanding structures, relying on automation, centralised quality control, remote coordination of operations and data-driven management, whilst maintaining consistent and scalable results.
The company currently manages over 2,000 beds in Barcelona, Málaga and Seville, welcoming more than 100,000 guests a year.
Stay Unique manages assets worth over €200 million and has increased its gross booking revenue by a factor of 6.2 over the last five years, consolidating its operational and growth capabilities.
As part of its expansion plan, the company is moving forward with the operation of assets in Barcelona, Madrid, Málaga, Seville and the Canary Islands, whilst evaluating opportunities in Portugal, Italy and Greece, thereby expanding its presence in southern Europe.
Further information on Stay Unique’s partnership model for owners and investors is available at https://www.stay-u-nique.com/en/
Source: SERGAT Communications Agency