- With an investment of 220 million, Higuerón Developments will transform Marbella Golf into an ultra-luxury resort under the Higuerón Marbella Golf Resort brand.
- Presentation in New York of the first Waldorf Astoria hotel in Spain, the centrepiece of the new resort and a symbol of international luxury.
Higuerón Developments, a company specialising in real estate investment, hotel development and leisure and wellness facility management, presented the project that will bring Hilton’s most exclusive brand to Spain on Friday at New York’s iconic Peacock Alley: Waldorf Astoria Marbella, with an investment of €220 million that will redefine the concept of luxury on the Costa del Sol. The event was attended by Dan Wakeling, Hilton’s Vice President of Luxury EMEA; the Mayor of Marbella, Ángeles Muñoz; and Javier Rodríguez, CEO of Higuerón Developments.
The hotel will be part of the new Higuerón Marbella Golf Resort complex, an ambitious transformation of the historic Marbella Golf into a comprehensive, ultra-luxury ecosystem covering one million square metres. Scheduled to open in 2029, this development will consolidate Marbella’s position as one of the world’s most exclusive destinations and establish Higuerón as a benchmark for premium real estate projects in Spain.
The agreement was formalised on 5 November between Chris Nassetta, President and Chief Executive Officer of Hilton, and Javier Rodríguez, Chief Executive Officer of Higuerón Developments.
Chris Nassetta, presidente y CEO de Hilton, ha destacado la relevancia de esta apertura: “Waldorf Astoria Hotels & Resorts ha sido durante mucho tiempo sinónimo de lujo en los destinos más codiciados del mundo. Nos complace colaborar de nuevo con Higuerón Developments, presentando la marca en Marbella y marcando el debut de Waldorf Astoria en España. Esta firma representa otro paso importante en nuestra estrategia para expandir a nivel global el portafolio de lujo de Hilton, que en la actualidad cuenta con más de 550 hoteles, desde el legendario Waldorf Astoria de Nueva York hasta Conrad Hamburg y Waldorf Astoria Osaka. Espero con ilusión que Waldorf Astoria Marbella reciba a los huéspedes en 2029, ofreciendo un servicio elegante y experiencias inolvidables para las futuras generaciones.”
For his part, Javier Rodríguez, CEO of Higuerón Developments, emphasised the ambition of the project: “Higuerón Marbella Golf Resort aspires to become a global benchmark in the ultra-luxury holiday segment. The arrival of the first Waldorf Astoria in Spain reinforces this commitment to excellence and consolidates Marbella as a privileged destination for high-end tourism. Our vision is based on essential values: humanism, authenticity, innovation and sustainability, principles that have guided our trajectory for more than 30 years at Higuerón Gran Málaga Resort and which, together with our team, form part of the DNA of this Future Project.”
A resort designed for excellence
The future Waldorf Astoria Marbella will offer a unique proposition combining accommodation, wellness and personalised experiences. The complex will have 120 rooms and suites, as well as 120 branded residences designed to integrate the privacy of a home with the services of an ultra-luxury hotel and managed by Waldorf Astoria. Each space will be designed to ensure absolute comfort and attention to detail, with privileged views of the Mediterranean and a strategic location just five kilometres from the centre of Marbella and thirty minutes from Malaga airport.
Architecture, design and sustainability as pillars
The project will stand out for its architectural and landscaping features. Three Pritzker Prize-winning architects are participating in the conceptual competition that will define the resort’s aesthetics, while the golf course, originally designed by Robert Trent Jones Sr. in 1994, will be reinterpreted by Robert Trent Jones Jr. (son of the American architect) with a contemporary and sustainable vision. This intervention will preserve the essence of the original layout, adapting it to current demands for efficiency and environmental respect.
Exclusive experiences and premium lifestyle
Beyond accommodation, Higuerón Marbella Golf Resort will offer a range of experiences focused on wellness and gastronomy. These include the brand’s iconic Peacock Alley, an elegant Lobby Bar and a new Country Club which, in addition to redefining the concept of the golf course, will incorporate a 750-square-metre spa, indoor and outdoor swimming pools, a gym and wellness areas. The culinary offering will include flagship restaurants and outdoor spaces designed to connect guests with their surroundings. For those seeking the utmost exclusivity, the branded residences will offer personalised services and access to premium facilities such as a private spa, chef service, 24/7 concierge and tailor-made experiences, consolidating a lifestyle that combines luxury, privacy and absolute comfort.
The arrival of Waldorf Astoria in Marbella not only reinforces the city’s position as a leading destination for luxury tourism, but also opens up new opportunities for the premium tourism segment. This project is in line with the history of Higuerón Developments, which has been developing this concept for more than 30 years.
About HIGUERÓN DEVELOPMENTS
Higuerón Developments is a real estate investment, hotel development, and leisure and wellness facility management company. We promote unique properties that combine design, innovation, cutting-edge technology, and respect for the environment with the use of alternative energies and sustainable materials. Exclusive homes that clients feel are their own from the very first moment, where every detail is designed for their comfort. The developer has already sold more than 3,000 homes and will continue its expansion plan in the coming years, with plans to design more than 200 homes per year over the next decade. All residences are located in one of the most exclusive complexes in southern Europe, in the heart of the Costa del Sol. For more information, visit www.higuerondevelopments.com
About HILTON
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 premier brands comprising 9,000 properties and more than 1.3 million rooms in 141 countries and territories. Dedicated to fulfilling its founding vision of filling the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests throughout its more than 100-year history. As the world’s #1 Best Workplace by Great Place to Work and Fortune, Hilton strives to create the best culture for its 500,000 employees worldwide. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Exchange, complimentary automatic room upgrades and the ability to book confirmed and connected rooms. Through the award-winning Hilton Honors guest loyalty programme, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for stays and experiences at hotels that money can’t buy. With the free Hilton Honors app, guests can book their stay, choose their room, check in, open their door with a digital key and check out, all from their smartphone. Visit stories.hilton.com For more information, please contact Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About WALDORF ASTORIA HOTELS & RESORTS
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 36 iconic properties, each embodying a distinctive sense of place through sincerely elegant service, unique experiences and culinary expertise in iconic destinations around the world. The highly anticipated reopening of the Waldorf Astoria in New York marked a defining moment for the brand: reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless atmosphere, Waldorf Astoria hotels offer an effortless and seamless experience, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, fine art collections, Michelin-starred catering and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria has a global residential portfolio that offers the comfort of a private home combined with unparalleled amenities and high-quality service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Enjoy an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through Hilton’s preferred channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria and follow the brand on X and Instagram.
Opening image: from left to right: Dan Wakeling, Vice President of Luxury EMEA at Hilton; Javier Rodriguez, CEO, Higueron Developments; Ángeles Muñoz, Mayor of Marbella; Ricardo Rodríguez, Executive Director at Higuerón Developments; Luigi Romaniello, Managing Director at Waldorf Astoria New York
Source: ATREVIA Comunicación