The pioneer of all-wheel-drive plug-in hybrid SUVs is boosting its competitiveness with a new pricing structure across the entire range.
Mitsubishi Motors has announced a major sales drive for the Outlander PHEV, its flagship plug-in hybrid SUV, which is now available from €29,500 in the Motion trim, including the benefits of PromoFinance and the Auto+ Plan.
This new pricing policy extends across the entire Outlander PHEV range, making higher-spec versions accessible on particularly competitive terms. Among these is the exclusive Black Edition trim, which is now available from €42,400.
With this repositioning, Mitsubishi Motors is reinforcing the value proposition of a model that has marked a turning point in the electrification of the automotive industry. In 2013, the Outlander PHEV was the world’s first plug-in hybrid SUV with four-wheel drive, and has since become a benchmark within its segment and one of the most recognised models for its technology and efficiency.
In addition to its advanced electrified powertrain, the Outlander PHEV stands out for offering a high level of equipment even in the entry-level versions, a comprehensive range of connectivity features designed to enhance the driving experience, and one of the most comprehensive warranty coverages on the market, providing customers with added peace of mind and confidence.
The combination of technology, space, comfort, all-wheel drive and efficiency positions the Outlander PHEV as one of the most attractive options for those seeking an electrified SUV without compromising on the versatility required for everyday use and long-distance journeys.
With prices now starting at 29,500 euros, the Outlander PHEV reinforces its position as one of the models offering the best balance of technology, equipment and price – a model that is sure to make its mark in the plug-in hybrid SUV segment.
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Source: ASTARA