- MSC Cruises is expanding its award-winning entertainment and family entertainment offering for 2026 with exciting new activities for children, teenagers and parents.
- Exclusive new features include interactive game shows incorporating technology and innovation, parades and immersive experiences.
- From encounters with AI-powered robots on board selected ships to a 70s party across the entire fleet, MSC Cruises’ entertainment programme has something to offer every traveller.
MSC Cruises will take entertainment at sea to a new level in 2026 with a revamped programme for all ages.
This year, passengers travelling with MSC Cruises will enjoy a range of new and updated experiences across the fleet, from lively parties and interactive competitions to digital experiences and live music, with options for all types of travellers, including, for the first time in the world, AI-powered robot dogs from Unitree Robotics, which are currently being trialled on board the MSC Bellissima in Asia.
Steve Leatham, Vice President of MSC Cruises, said: “As a family-run company, we know how important it is to offer entertainment that brings generations together. In 2026, we will build on what our guests already love, whilst introducing new ideas, fresh energy and pioneering experiences to the cruise industry: there is something for everyone, regardless of the destination they choose.”
Matteo Mancini, Director of Family Entertainment Development at MSC Cruises, said: “MSC Entertainment is fully focused on the future and actively invests in developing new and modern forms of entertainment, encompassing digital and immersive experiences. From robots and competitions to interactive fun, active experiences, collaborations with renowned brands, original mascots and music, this year’s offering on MSC Cruises is truly spectacular.”
New and improved experiences in 2026
AI-powered robot entertainment: MSC Cruises is trialling, for the first time in the cruise industry, AI-powered robotic dogs, accompanied by humanoid robots, developed by Unitree Robotics on board selected ships.
This initiative is being trialled on the MSC Bellissima and will soon be available on both the MSC Bellissima in Asia and the MSC Magnifica during part of the MSC World Cruise 2026.
Passengers will enjoy encounters with the robots, themed parades, interactive workshops for children aged 7 and over to introduce them to robotics and the technologies of the future in a creative way, and dance performances during the cruise line’s Doremix Family Disco.
Revamped shows, parties and live entertainment: passengers’ favourite events return with a fresh look in 2026, including a completely revamped 70s party that will be rolled out across the entire fleet with updated music, costumes and enhanced interactive experiences.
20 new Big Band performances will debut on MSC Poesia, which will also feature the highly anticipated Dirty Dancing: In Concert. Meanwhile, MSC Seaview and MSC Grandiosa will launch a complete revamp of their main shows, and the popular flamenco show Paz, a passenger favourite, will return to MSC Meraviglia.
Dueling Pianos, a huge hit with passengers, will be introduced on MSC Seascape, alongside a new American Country Band experience, a live entertainment concept designed for country music lovers.
New original MSC Cruises game shows: passengers will have the opportunity to enjoy two new original game shows launching in 2026. Chart Toppers is a dynamic musical quiz show celebrating the biggest hits from the 1970s to the present day. Meanwhile, “Quiz O’Clock: The Battle” is a competitive quiz experience, a twist on the company’s classic quiz show.
Expansion of the professional instructor programme: following a successful pilot phase, MSC Cruises’ professional instructor programme, covering sports, wellness and crafts, will be expanded to 15 ships in 2026, offering passengers even more opportunities to stay active and try new things whilst at sea.
Expansion of partnerships with leading global brands: MSC Cruises will introduce its LEGO® parade, a passenger favourite, to more ships, expanding the offering from seven to fourteen ships by 2026. The popular parade, which brings together seven LEGO® mascots with MSC’s mascot, Doremi, will be gradually introduced on the ships MSC Grandiosa, MSC Poesia, MSC Divina, MSC Seaside and MSC Seaview.
Meanwhile, Guinness World Records™ will introduce new formats for families and teenagers across the fleet, whilst the MasterChef at Sea programme will feature revamped formats for adults, children and teenagers.
Even more for families, children and teenagers: families will be able to enjoy a revamped LEGO® Family Game Show, which will be available on all ships following the success of the pilot on MSC World America. The show will feature an energetic final round designed to unleash the creativity of both children and parents, immersed in a vibrant experience surrounded by LEGO® bricks and mascots.
A new educational entertainment programme designed to inspire young people through interactive learning and play, Ocean Day, from the MSC Foundation, will also be launched across the entire fleet.
For more information on MSC Cruises, click here.
About MSC CRUISES
Headquartered in Geneva, Switzerland, the privately owned MSC Cruises is the world’s third-largest cruise line and the market leader in Europe, with a strong and growing presence in North America.
A global cruise company with a fleet of 23 modern ships sailing across five continents. Its passengers can discover more than 300 destinations in over 100 countries, creating unforgettable memories whilst enjoying exceptional hospitality.
For further information, visit the official website here.
Source: BURSON GLOBAL