- The museum offers a cultural experience to enjoy the summer, both within its galleries and through digital content. Podcasts, music and activities for all ages will be shared on its social media channels using the hashtag #SummertimeMPM.
- Under the slogan “Immerse yourself in Picasso”, visitors are invited to enjoy the museum as an inspiring and refreshing space, where they can pause to rest and reflect. All this stands in contrast to the hustle and bustle that characterises Málaga: a city where visitors can dive into both its sea and its culture.
- Throughout the summer, the art gallery remains open daily, and until the end of August it is extending its opening hours from 10.00 am to 8.00 pm to make it easier for residents and visitors spending these days in the city to visit.
This summer, the Museo Picasso Málaga presents ‘Summertime’, a campaign which, through new formats, content and platforms, invites visitors to discover the world of Pablo Picasso under the slogan ‘This summer, immerse yourself in Picasso’. The campaign takes as its starting point one of the best-known images of Pablo Picasso on the beach, captured by the photographer Robert Capa in Golfe-Juan, on the French Riviera, during the summer of 1948. Regarded as one of the great masters of modern photojournalism and a co-founder of Magnum Photos, Robert Capa produced some of the most memorable images of Picasso with this series.
The ‘Summertime’ initiative invites visitors to explore the galleries of ‘Pablo Picasso: Structures of Invention’. The Unity of a Work, where visitors can discover a selection of refreshing pieces linked to the sea, the beach, bathers and Mediterranean landscapes. Added to this is the temporary exhibition Joana Vasconcelos: Transfiguration, which offers a sensory and visual experience characterised by colour, monumentality and the transformative power of contemporary art.
An initiative that transcends borders
Summertime transforms the museum into a cultural experience via social media, where it will be featured under the hashtag #SummertimeMPM. Among its digital offerings, a music playlist inspired by George Gershwin’s classic ‘Summertime’ (1935) stands out. The selection brings together various historical versions of this composition alongside songs that evoke summer, providing a soundtrack to accompany visitors’ museum experience. The campaign also invites listeners to tune in to the Museo Picasso Málaga’s podcasts, available in Spanish and, for the first time, now also in English. This content offers an insight into current exhibitions and allows visitors to rediscover previous projects such as ‘Picasso: Memory and Desire’, as well as exhibitions dedicated to artists such as Elena Asins and Joel Meyerowitz. Furthermore, the ‘Multimedia’ section of the museum’s website provides the public with videos featuring lectures, seminars, guided tours, interviews and other audiovisual resources that enable a deeper understanding of Picasso.
On the museum’s social media channels, visitors can also explore Picasso’s relationship with summer through biographical and documentary insights: childhood memories in Málaga, walks along the beach and references to local cuisine will trace the artist’s life story. Visitors can also view some summer scenes from the Roberto Otero Photographic Collection held by the museum, in which Picasso is seen relaxing by the sea or enjoying leisure time with his closest friends and family. The experience is rounded off with offerings from the MPM Bookshop, both in-store and online, where visitors will find a carefully curated selection of items inspired by summer and the Málaga-born artist: fans, bags, sarongs, beach towels, textiles decorated with the characteristic ‘marinière’ stripes or with works from the collection, as well as games, the museum’s own publications and other recommended reading.
The museum in summer
Housed in the historic Buenavista Palace, the Museo Picasso Málaga also offers spaces that invite visitors to enjoy their visit at a leisurely pace, such as its garden – designed as an oasis right in the heart of the city – and the architectural complex that brings together art, history and heritage. Added to this are the archaeological site and the various interpretative resources that enrich the tour and provide a better understanding of the museum’s surroundings.
During July and August, the Museo Picasso Málaga is open from Monday to Sunday without a midday break, from 10.00 to 20.00 – with last admission at 19.30 – making it easier for both those enjoying the summer in Málaga and those visiting during their holidays to visit. Furthermore, on Sundays, admission is free during the last two hours of opening, from 6 pm to 8 pm. The museum also offers various concessions and free admission options, which can be found on its website.
Opening image: Views of the Joana Vasconcelos exhibition. Transfiguration. Photo: Jesús Domínguez. ©Museo Picasso Málaga. ©Joana Vasconcelos, VEGAP, Málaga, 2026
Source: MUSEO PICASSO MÁLAGA Press Office