Islandia Tours plays a very important role as a specialist in the destination.
Spanish travellers’ interest in Iceland continues to grow, consolidating its position as one of the fastest-growing destinations in recent years. According to data from the tourist office, in 2025 alone, the Nordic country received 75,540 visitors from Spain, representing an increase of 5.14% over the previous year.
This increase is due to a combination of key factors, such as the growing demand for experiences linked to nature and sustainability and greater visibility of the destination in the Spanish market.
In this context, Islandia Tours, a tour operator specialising in trips to Iceland and part of the Island Tours Group, has played an important role as a specialist in the destination, thanks to its in-depth knowledge of the territory and a programme designed to offer quality experiences, with carefully selected itineraries, balanced groups and a high level of service.
The company’s presence at FITUR 2026, which took place from 21 to 25 January at IFEMA MADRID, reinforces its commitment to the Spanish market and its willingness to continue working closely with travel agencies, institutions and local partners, presenting proposals adapted to the new demands of travellers and anticipating trends in the sector.
During the fair, Grupo Island Tours presented its new travel catalogue for 2026 to both professionals and the general public, bringing together original and unique proposals and experiences from its three brands: Islandia Tours, Pacífico Tours and América Tours.
With this new programme, the wholesaler is taking a step forward in its commitment to quality of service and reaffirming its objective of offering trips with content, depth and authenticity, while maintaining its specialist character, its hallmark of proximity and the in-depth knowledge that sets it apart.
It also maintains its principles of commitment to sustainability, respect for the environment and local communities.
About ISLAND TOURS GROUP
Island Tours Group is a tour operator with nearly 25 years of experience in travel organisation.
It consists of three distinct brands depending on the destinations it markets: Islandia Tours, the leading wholesaler specialising in Iceland; Pacifico Tours, with programmes in Australia, New Zealand, the Cook Islands, French Polynesia and Fiji; and America Tours, which offers travel agencies and end customers tours of the United States, Canada, Mexico, Alaska, Costa Rica, Guatemala, Panama, Nicaragua, Peru, Argentina, Chile, Brazil, Bolivia, Ecuador and Colombia.
Source: ISLAND TOURS GROUP