- The new hotel will open its doors following a complete refurbishment in June 2026 and will feature 103 rooms, a spa, three swimming pools, meeting rooms, extensive gardens and a Beach Club overlooking the bay of Capo Taormina.
- With this addition, Panoram is strengthening its international expansion in Italy, where it already operates one hotel and has another under development.
Panoram Hotel Management, a leading hotel management company in Spain and Southern Europe, announces the signing of a new hotel under the Tapestry Collection by Hilton brand in the municipality of Giardini Naxos, overlooking Capo Taormina Bay. The addition, scheduled to open in June 2026 in collaboration with the property owner Immobiliare I Portali SpA, marks a further step forward in the company’s international expansion strategy in Italy. This adds to Hilton’s growing Italian portfolio, which now comprises more than 130 hotels in operation and under development.
The project is the result of a comprehensive refurbishment and complete rebranding of the former Diamond Resort, with the aim of transforming it into a hotel that combines design inspired by the local surroundings, offering guests an authentic Mediterranean experience during their stay. The hotel is currently undergoing refurbishment and, following its opening in the coming months, Quiete Taormina Naxos, Tapestry Collection by Hilton will feature 103 rooms, two restaurants, three outdoor swimming pools, a spa with an indoor pool, extensive gardens, an events hall with capacity for 500 people and a Beach Club with a seaside restaurant, providing a vibrant experience for all guests.
The hotel is situated at Via dei Sei Mulini, Contrada Via Sirina, 98035 (ME), a strategic location very close to the beach and with direct links to Taormina and the region’s main cultural and natural attractions. Its privileged setting on the Sicilian coast makes it an ideal destination for discovering the Mediterranean’s tourist appeal.
This acquisition reinforces Panoram’s roadmap in Italy, where the company already operates one property and is developing another project, both positioned in high-demand segments.
“The development of this new Tapestry Collection property in Taormina represents a decisive step in our international expansion strategy and strengthens our presence in a destination of extraordinary appeal. Having consolidated our leadership in Spain, Italy has become a priority market for Panoram, where we are already present with high-end projects. This new hotel reflects our ability to transform assets, reposition them and create value propositions aligned with the expectations of the most demanding markets,” highlights Guillermo Pérez Palacios, CEO of Panoram Hotel Management.
Alan Mantin, Hilton’s Vice President of Development for Southern Europe, said: “We are delighted to be partnering with Panoram to accelerate the growth of Tapestry Collection by Hilton in Italy at a time when demand for lifestyle hotels continues to rise. Hilton already has a strong lifestyle presence in the country, with 14 hotels in this segment currently operating and a further eight under development, highlighting the enormous potential of this market. As travellers increasingly seek authentic, lifestyle-focused stays that reflect the character of their destination, Italy’s unrivalled sense of place, culture and design make it an ideal setting for the Tapestry Collection by Hilton brand, with its vibrant, sophisticated design and unique personality.”
With this opening, Panoram Hotel Management continues to advance its positioning as a multi-brand operator in Spain and Italy, strengthening its relationship with Hilton and expanding its presence in strategic Mediterranean destinations. In line with its medium-term objective, the company expects Italy to reach a market share comparable to that of Spain, thereby driving its growth in Southern Europe through a multi-brand model and a strategy focused on assets with high repositioning potential.
About HILTON
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 26 premier brands, comprising more than 9,100 properties and over 1.3 million rooms across 143 countries and territories. Dedicated to fulfilling its founding vision of filling the earth with the light and warmth of hospitality, Hilton has welcomed more than 4 billion guests throughout its 100-year history. Named the world’s best company to work for by Great Place to Work and Fortune, Hilton strives to create the best culture for its 500,000 employees worldwide. Hilton has introduced industry-leading technological enhancements to improve the guest experience, such as Digital Key Share, automatic and complimentary room upgrades, and the ability to book confirmed adjoining rooms. Through the award-winning Hilton Honors loyalty programme, the more than 243 million Hilton Honors members who book directly with Hilton can earn points for hotel stays and experiences that money cannot buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a digital key and check out, all from their smartphone. Visit stories.hilton.com for more information and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About TAPESTRY COLLECTION BY HILTON
Tapestry Collection by Hilton is a portfolio of over 190 independent hotels, each with its own vibrant personality, encouraging guests to enjoy extraordinary experiences in destinations worth exploring. Although each property has a unique story that comes to life through inspiring design and distinctive dining, all Tapestry Collection hotels share the reliability guaranteed by the Hilton name, as well as the benefits of the award-winning Hilton Honors programme. Discover Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or via the Hilton Honors app. Hilton Honors members who book directly through Hilton’s official channels will have access to immediate benefits. Find out more at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and X.
Acerca de PANORAM HOTEL MANAGEMENT
Panoram Hotel Management is a leading hotel company specialising in the development, operation and management of high-quality hotels in key destinations. With a strong commitment to excellence, innovation and guest satisfaction, Panoram combines strategic vision with operational expertise to deliver exceptional experiences. Panoram Hotel Management currently oversees 20 active hotel projects in Spain and Italy, ranging from budget to luxury segments, including properties under renowned international brands such as Hilton, Accor and IHG. Panoram Hotel Management continues to expand its presence through strategic partnerships, positioning itself as a trusted name in the global hotel industry.
Source: ATREVIA Comunicación