The country’s leading tourism trade event will bring together international buyers, wholesalers and tourism suppliers from 14 to 18 September on a platform designed to generate business and position El Salvador in strategic source markets.
El Salvador Travel Market (ESTM) has officially opened registration for its second edition, which will take place from 14 to 18 September 2026 at the Hilton San Salvador hotel and will once again bring together international buyers, wholesalers, tour operators, specialist media and industry companies at one of Central America’s leading tourism trade events.
Following the success of its inaugural edition, ESTM returns with an enhanced programme that combines immersive destination experiences, high-value business meetings and exclusive opportunities to connect El Salvador’s tourism offering with the main international source markets.
Organised with the support of the Ministry of Tourism of El Salvador (MITUR), the Salvadoran Tourism Corporation (CORSATUR) and the Salvadoran Chamber of Tourism (CASATUR), the event aims to consolidate the country’s international standing as one of the fastest-growing tourist destinations in the region.
“El Salvador Travel Market has established itself as a strategic platform for strengthening commercial partnerships and connecting our tourism offering with the main international markets. Initiatives such as this contribute to the growth of the industry and to positioning El Salvador as a competitive destination for generating business among wholesalers from around the world,” said Morena Valdez, El Salvador’s Minister of Tourism.
Over five days, participants will have access to a programme including specialised fam trips, gastronomic and cultural experiences, visits to iconic destinations and a packed schedule of B2B meetings pre-arranged through professional matchmaking systems. The organisers anticipate more than 500 business meetings between international buyers and Salvadoran tourism providers.
“The second edition of El Salvador Travel Market represents a unique opportunity for international operators and wholesalers to experience first-hand the transformation the country’s tourism sector is undergoing and to discover new products and experiences to incorporate into their catalogues,” said Carlos Umaña, president of CASATUR.
The 2025 edition brought together more than a hundred buyers and professionals from Europe, North America and Latin America, generating significant commercial opportunities for the Salvadoran tourism sector and strengthening the destination’s international presence. Among the aspects most highly valued by participants were the quality of the business meetings, the familiarisation trips and the chance to experience first-hand the diversity of the country’s tourism offering.
In recent years, El Salvador has experienced remarkable growth in tourism, driven by projects such as Surf City, the development of new infrastructure, the restoration of heritage sites and a strategy aimed at diversifying its offering through nature, culture, adventure, gastronomy and wellness tourism.
Registration to take part in El Salvador Travel Market 2026 is now open via the event’s official website, where international buyers, specialist media and interested companies can view the requirements and apply to participate.
About EL SALVADOR TRAVEL MARKET
El Salvador Travel Market (ESTM) is a professional tourism marketing platform created to connect El Salvador’s tourism offerings with international buyers, specialist media and strategic partners. Through business meetings, immersive experiences and networking opportunities, the event helps to strengthen the international promotion of El Salvador and foster new opportunities for the national tourism sector.
Further information and registration: https://www.elsalvadortravelmarket.com/
Source: MUNKA Comunicación