The new landing page on barcelo.com showcases the collection of over 180 properties selected by Rusticae and reinforces its position as a benchmark for independent, authentic accommodation with strong local ties.
The Rusticae club of charming accommodation takes a further step towards integration into the Barceló universe with the launch of its own section on barcelo.com, designed to bring its offering to a wider audience and boost the visibility of the independent hotels that form part of the club. The new landing page presents Rusticae as a distinct brand within the Barceló ecosystem, preserving the identity, selection and values that have defined its journey over the last 30 years.
Under the concept ‘Discover Rusticae: the art of slow travel’, the new section invites Barceló travellers to discover a more authentic, unhurried way of travelling that is connected to the local environment. The landing page highlights Rusticae’s collection of over 180 properties in Spain, Portugal, Marrakech, Andorra and Italy, as well as the independent nature of the projects, their connection to the local area and the personalised service provided by their hosts.
This online presence provides a new showcase for the Club’s hotels, which now form part of a wider digital landscape whilst retaining what makes them unique. Rusticae brings to the Barceló universe a collection of small hotels, houses, apartments and unique accommodation options — ranging from castles and lighthouses to windmills and glamping sites — selected for their character, quality and ability to offer distinctive experiences.
“This platform represents much more than a new digital presence: it is a window through which Barceló travellers can discover the uniqueness of our hotels and appreciate the value of a collection built up over three decades,” says Sara Sánchez Remacha, CEO of Rusticae. “For our members, it means being part of a project that keeps their identity intact whilst expanding their ability to reach new audiences. Barceló’s support thus complements the expertise, specialisation and personal touch that have always characterised Rusticae.”
The value of being part of a curated collection
The landing page devotes a specific section to explaining Rusticae’s model and the selection process for its accommodation. All establishments joining the brand are visited and audited to ensure they meet its quality standards, reinforcing to travellers the value of being part of a specialised collection rather than a mere directory of hotels.
This recognition is particularly significant for independent hoteliers, who find in Rusticae a brand capable of showcasing the personality of each establishment whilst, at the same time, building a shared narrative centred on warm hospitality, respect for the local area and a way of travelling at a leisurely pace.
Integration into the Barceló group also makes it possible to bring this offering to travellers who may not yet be familiar with Rusticae, but who are seeking rural getaways, nature, wellbeing and accommodation with character. From the new page, users can access rusticae.es directly to discover and book the Club’s establishments, whilst Rusticae retains its own distinct identity and direct relationship with travellers.
Much more than just accommodation
The barcelo.com website also showcases the different ways to travel and give gifts with Rusticae. Alongside its collection of accommodation, the landing page features the ‘Gift Keys’, designed to offer getaways and experiences with character, as well as over 100 options linked to nature, culture and gastronomy, developed in collaboration with local hosts and suppliers.
In this way, Rusticae joins the Barceló universe with a unique offering that goes beyond the stay itself, enabling guests to discover destinations through their landscapes, local produce, heritage and the people who bring them to life.
The launch of the landing page forms part of a new phase aimed at strengthening the brand, expanding its visibility and generating greater value for partner accommodation providers. This evolution combines Barceló’s reach and backing with Rusticae’s expertise as a platform specialising in independent hospitality, whilst preserving the essence that has made it a benchmark since 1996.
About RUSTICAE
Rusticae is a quality club and booking portal that brings together a carefully curated selection of more than 180 charming accommodation options in Spain, Portugal, France, Andorra and the Mediterranean region. When selecting accommodation for the Club, priority is given to location, a commitment to quality, décor with attention to detail, personalised and professional customer service, and a commitment to sustainability and responsible tourism.
Source: RUSTICAE