SIE, Spain is Excellence, the Tourism Excellence Cluster that brings together some of the most representative entities and destinations in the tourism, culture and heritage sector in Spain, takes another step forward in strengthening its project with the incorporation of Maribel Hipólito Herrero as Director of Strategic Alliances.
This appointment comes at a time of consolidation and growth for SIE, Spain is Excellence, whose objective is to generate real and tangible value for its partners, promote collaboration between them and position excellence as a strategic axis for the country’s tourism, cultural and economic development.
With 30 years of experience in cultural tourism, Maribel Hipólito Herrero has developed a solid professional career at the Thyssen-Bornemisza National Museum, where she has led the Promotion and Marketing department for decades. Throughout her career, she has demonstrated an outstanding ability to create high-value cultural experiences, strengthen brand positioning and bring culture to diverse audiences, always from a strategic and results-oriented perspective.
In her new role at SIE, Spain is Excellence, Maribel Hipólito Herrero’s main mission will be to strengthen cohesion among SIE Club members, promoting strategic alliances, synergies and shared projects that increase the benefits of belonging to the SIE network. She will also be responsible for developing and revitalising Club Laurel, the space that brings together Laurel members, conceived as a working environment where excellence is addressed at the highest level, from strategy and collaboration to the creation of distinctive proposals.
Specialising in Promotion and Marketing and with training in digital tourism marketing, innovation and project management, Hipólito brings to SIE, Spain is Excellence, a profile that combines institutional experience, strategic vision and a deep understanding of the value of culture and tourism as tools for positioning, reputation and development.
With this addition, SIE, Spain is Excellence strengthens its internal structure and reaffirms its commitment to a model based on excellence, collaboration between partners and the creation of long-term value, consolidating itself as a benchmark platform for those entities that are committed to high-level tourism and culture, aligned with the values of quality, prestige and international projection of Spain.
Source: SIE, SPAIN IS EXCELLENCE