- On 21 May, Mercedes-Benz Iberia unveiled the new GLB and electric GLC through its dealer network – two of the brand’s most significant launches of the year.
- 43 dealerships in Spain and 17 in Portugal simultaneously hosted an event attended by over 12,000 people.
- The brand continues to celebrate its 140th anniversary as the inventor of the automobile and is pressing ahead with its product offensive, which will culminate in 2026 with 14 new models.
- Under the “Welcome Home” concept, the new models combine the most advanced technology with the historic values of Mercedes-Benz: design, quality, innovation and comfort.
On Thursday 21 May, the Mercedes-Benz Iberia network held a coordinated launch in Spain and Portugal to unveil two of the brand’s most eagerly awaited models.
A total of 60 dealerships across both markets opened their doors simultaneously for 60 exclusive events attended by over 12,000 guests. Under the “Welcome Home” concept, attendees enjoyed an immersive experience in a range of welcoming and sophisticated settings, where innovation, music and a spirit of celebration took centre stage.
New Mercedes-Benz GLB: versatility, efficiency and technology
The new GLB reinforces Mercedes-Benz’s commitment to next-generation family SUVs, offering seating for up to seven, an 800-volt electrical architecture and a charging capacity of up to 320 kW, enabling a range of up to 260 kilometres to be recovered in just 10 minutes.
Furthermore, the model achieves a WLTP range of up to 630 kilometres and will be available in both fully electric and high-tech hybrid versions.
New Mercedes-Benz GLC Electric: the next step for a bestseller
The new electric GLC expands the range of Mercedes-Benz’s most successful model both in Spain and globally, bringing the comfort, quality and dynamism that have historically defined the GLC to the electric segment.
Developed on a new 800 V platform, the model offers up to 707 kilometres of WLTP range and allows for up to 303 kilometres of range to be recovered in just 10 minutes.
Inside, the new electric GLC marks a qualitative leap in design and technology, incorporating the new MBUX Hyperscreen – the largest digital display ever fitted to a Mercedes-Benz – which stretches from pillar to pillar across the dashboard.
140 years leading innovation
With this launch, Mercedes-Benz continues to drive forward its electrification strategy and reaffirms its commitment to innovation, coinciding with the celebration of its 140th anniversary as the inventor of the automobile.
The brand is thus maintaining an intensive product offensive that will culminate in 2026 with a total of 14 launches and strategic updates to its range.
Mercedes-Benz anniversary year: ‘140 years of innovation’
Ever since Carl Benz filed the patent for the first motor car 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has been dedicated to constant innovation and to creating the world’s most sought-after cars for its customers. This ambition has driven every innovation: from the world’s first car in 1886 to today’s smart and safe electric vehicles, such as the new GLC and the award-winning CLA. With the new S-Class, the company is continuing the largest product launch programme in its history. With its passion for performance, pioneering spirit, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes far beyond engineering achievement: it creates the unmistakable feeling that runs through everything Mercedes-Benz does: Welcome home.
Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a transcontinental journey to 140 locations around the world. Each location highlights the brand’s technology, heritage, pioneering spirit and global presence. Along the way, customers, fans and colleagues will be able to join in the celebrations on an epic adventure that will run until October. Follow “140 Years”. “140 Places” travels across six continents on our “140 Years of Innovation | Mercedes-Benz Media” tour and through the Mercedes-Benz community.
Mercedes-Benz AG at a glance
Mercedes-Benz AG is part of the Mercedes-Benz Group, which employs a total of around 164,000 people worldwide, and is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sale of passenger cars, vans and vehicle-related services. Furthermore, the company aims to be a leader in the fields of electric mobility and vehicle software. The Mercedes-Benz Cars brand portfolio includes the Mercedes-Benz brand, as well as Mercedes-AMG, Mercedes-Maybach and the G-Class product brand. Mercedes-Benz AG is one of the world’s largest manufacturers of premium passenger cars. In 2025, it sold over 2.1 million passenger cars and vans. Across its two business segments, Mercedes-Benz AG is continuously expanding its global production network, which comprises around 30 production sites across four continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and for society as a whole. The basis for this is the Mercedes-Benz Group’s sustainable business strategy. The company therefore takes responsibility for the economic, ecological and social impacts of its business activities and analyses the entire value chain.
Source: MERCEDES-BENZ SPAIN Press Office