- The new Toyota RAV4, the benchmark in the D-SUV segment and the Toyota model with the strongest ‘Brand Power’ metrics, is embarking on a national tour of Toyota Spain’s official dealer network, giving customers the chance to experience the 100% RAV4 DNA, its cutting-edge technology, its sophisticated yet robust design, and the safety and connectivity enhancements offered by the ARENE system.
- Until 28 May 2026, a total of 70 Toyota dealerships will host the 23 units of the Toyota RAV4, offering visitors the opportunity to discover it first-hand and experience its main new features throughout the Roadshow period.
The new Toyota RAV4, available with two engine types — Hybrid Electric Vehicles (HEV) and Plug-in Hybrid Electric Vehicles (PHEV) — marks the start of its sixth generation under the slogan “The Road is Everything”, —Plug-in Hybrid Electric Vehicles (PHEV)—marks the start of its sixth generation under the slogan “The Journey is Everything”, kicking off its national tour of the Official Toyota Spain Dealer Network with the Roadshow, bringing the model closer to customers; a model that, after 30 years on the market, remains one of the benchmarks in the D-SUV segment.
The Roadshow will take place from 6 April to 28 May 2026 across various locations in Spain, visiting 70 dealerships within the Official Toyota Spain Network. The initiative has been launched by Toyota Spain to introduce customers to the new design, the latest technology and improvements in safety and connectivity, offering the opportunity to discover and experience the vehicle first-hand.
A total of 23 units of the Toyota RAV4 will be available, 16 of which will be allocated to different dealerships, which will have exclusive access to the model at their premises throughout the Roadshow period. The remaining 7 units will be rotated amongst the seven different routes selected by Toyota Spain across the various dealerships.
Last January, Toyota presented the new RAV4 to the press at a national event at Toyota Spain’s headquarters, and is now launching the Roadshow to bring the model closer to customers so they can get to know it better.
Toyota RAV4 Roadshow: a more intimate, personalised experience and greater visibility
Visit the website to check the dates in your area and see the new Toyota RAV4. You can book a viewing via this link on the Toyota Spain website, where you can check vehicle availability at each dealership using a form.
Furthermore, this initiative will enable dealerships to organise open days, local events and exclusive experiences, offering customers the opportunity to discover first-hand the design, performance and cutting-edge technology of the new Toyota RAV4.
With this Roadshow initiative, Toyota aims to maximise the model’s visibility and create an exclusive experience that is both intimate and personalised.
Let's Go Beyond by Toyota
Toyota, through its Toyota and Lexus brands, is a global leader in the sale of electrified models, with over 25 million electrified cars sold worldwide and more than half a million units in Spain since 1997. Toyota’s electrification roadmap, with its sights set on a CO2-free society, began over 25 years ago with the advent of hybrid technology, and we have been working towards that goal ever since. This demonstrates the brand’s commitment to helping achieve sustainable mobility through the reduction of greenhouse gas emissions (CO2) to help actively combat climate change, and a reduction in emissions of polluting gases (NOx and particulates) that directly affect people’s health. In fact, NOx emissions are 95% below the limit set by current legislation; for example, in the Corolla Touring Sports, nitrogen oxide emissions are just 6 mg/km, compared to the expected limit of 60 mg/km for Euro 6 petrol cars and 80 mg/km for Euro 6 diesel cars. Taking action to tackle climate change is an urgent matter worldwide, and the promotion of sustainable, low-carbon energy has long been a major objective. That is why the company is taking a further step to address environmental challenges, placing hydrogen-based technologies at the forefront and striving to make it the primary energy source for tomorrow’s society. A future society in which there will not only be zero emissions, but where we will go even further, connecting people, buildings and vehicles within a single ecosystem, leading to a better society centred on mobility for all – a form of mobility that goes beyond cars and is about overcoming challenges and making dreams a reality.
Toyota Spain (TES) distributes, markets and provides after-sales service for Toyota and Lexus vehicles from its headquarters in Alcobendas (Madrid), supported by a network of 74 Toyota dealerships, operating across 160 Toyota sales outlets and 177 Toyota service centres. Vehicle distribution is carried out from the Sagunto Logistics Centre (Valencia) and spare parts distribution from the Central Warehouse in Illescas (Toledo). Furthermore, Toyota Spain has a Training Centre in Alcobendas (Madrid). In the 2025 financial year, Toyota sales in Spain reached 105,424 registered units and Lexus sales 9,200 units.
Source: TOYOTA ESPAÑA Press Office