- By 2026, travel will no longer be measured solely in kilometres travelled, but in experiences gained, connections made and quality time spent with oneself.
- On this new map for the independent traveller, Be Casa stands out as the place where flexibility, community and comfort coexist in perfect harmony.
- Travelling alone is no longer a one-off option or an impromptu decision; this Easter is the perfect time to take the plunge and discover the freedom of travelling with the peace of mind that comes from having accommodation that has it all.
The rise of the independent traveller reflects a new lifestyle characterised by freedom, flexibility and the desire to have authentic experiences, connected to local culture and to oneself, without sacrificing comfort or safety. This traveller does not shy away from company, but from constraints: they want to set their own pace, improvise plans, change course without giving explanations, and open themselves up to new experiences through personal autonomy. Travelling alone thus becomes a profound exploration, where the destination is important, but so is the inner journey.
For some years now, solo travel has been gaining popularity, particularly among younger generations, who seek a form of leisure free from rigid schedules. The key lies in finding the perfect balance between independence, comfort and social connection. With the arrival of Easter, many are taking the plunge to discover what it means to travel freely: exploring new places whilst deepening their self-awareness.
In this context, accommodation plays a fundamental role. Be Casa the flexible accommodation model devised and managed by Greystar, presents itself as the perfect option for this new traveller. It allows travellers to rediscover cities such as Madrid, where it has four communities (Valdebebas, San Sebastián de los Reyes, Rivas-Vaciamadrid and Alcobendas), or Barakaldo in the Basque Country, establishing a network of spaces designed for the independent traveller. And this is just the beginning: soon, its first community in Sant Cugat will join this network, expanding the map of destinations where travelling alone means feeling accompanied, comfortable and free all at the same time.
Madrid and Barakaldo, at your own pace
On a solo trip to Madrid or Barakaldo, every day is tailored entirely to your liking. Strolling aimlessly through historic neighbourhoods, discovering hidden cafés and bookshops, getting lost amongst bustling markets and squares, visiting museums or exhibitions, or sitting on a terrace watching the city go by becomes a real pleasure.
In Madrid, too, your getaway can easily be extended into the countryside, from the Casa de Campo or El Pardo to charming villages just a few kilometres from the city. In Barakaldo, it’s also possible to combine city activities with coastal walks, outdoor trails and short getaways to unwind.
A unique and flexible experience
Travelling alone is an opportunity to improvise, to focus on what really matters and to enjoy unique experiences. Not every trip has to follow a strict schedule: filling every day with plans can turn a holiday into a race against the clock. Setting your own pace allows you to enjoy your destination without pressure and to reconnect with yourself.
That freedom is reflected at Be Casa: from strolling through its communal areas and discovering activities as you go, to letting spontaneous connections happen. Flexibility starts from day one: you can stay for anything from one night to several months, tailoring your stay to your plans and your own pace. Its fully furnished and equipped studios and apartments offer the privacy and comfort of a home of your own, with everything included just like in a hotel, but with the freedom to decide how to enjoy every moment.
At the same time, its communal areas (co-working space, gym, social club and outdoor areas) invite you to meet other travellers, without ever losing that independence. Because travelling alone doesn’t mean wanting to be alone all the time. By not travelling with a closed group, travellers are more open to meeting people and forming more authentic connections. What’s more, they can join in with activities and get-togethers that enrich the experience.
And pets also play a part in this idea of companionship. Be Casa is committed to a pet-friendly model where four-legged companions are also welcome and, in some communities, there is even a pet spa, so that they too feel at home.
Beyond the destination, travelling alone is an invitation to rediscover oneself, embrace the unexpected and reconnect with what truly matters. Stepping away from the routine becomes an act of wellbeing and autonomy. With Be Casa, this experience strikes a new balance: rest and productivity coexist in harmony, demonstrating that creating separate spaces (even on holiday) is also a way of looking after oneself.
About BE CASA
Be Casa is a flexible accommodation model that provides high-quality housing solutions for society. It has five Be Casa communities in the Community of Madrid (Valdebebas, San Sebastián de los Reyes, Rivas-Vaciamadrid, Alcobendas and Boadilla del Monte), one in Barakaldo and another in Sant Cugat, offering more than 4,800 apartments. Be Casa works to improve people’s quality of life, creating spaces and environments that facilitate a balance between privacy and connection with the world, between professional development and personal well-being, and between the individual and the community. Be Casa is professionally managed by Greystar.
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About GREYSTAR
Greystar is a leading global investor, manager and developer of rental residential assets. Headquartered in Charleston, South Carolina, Greystar manages real estate assets valued at over $221 billion across nearly 224 markets worldwide, with offices in the United States, Europe, Latin America and the Asia-Pacific region. Greystar is the largest operator of rental apartments in the United States, where it manages approximately 768,000 beds, and has a robust institutional investment management platform with approximately $58.2 billion in assets under management, including over $24 billion in assets under development. Greystar was founded by Bob Faith in 1993 with the aim of becoming a world-class service provider in the residential rental sector. To find out more, visit www.greystar.com
Source: ROMAN REPUTATION MATTERS