TURESPAÑA SUPPORTS THE PRESENCE OF ANDALUSIAN FLAMENCO FASHION AT BERLIN FASHION WEEK

As part of Berlin Fashion Week, the Spanish Tourism Institute (Turespaña), an autonomous body attached to the Ministry of Industry and Tourism, organised an event dedicated to Andalusian flamenco fashion as an expression linked to the identity of Andalusia and its international projection as a cultural and shopping destination.

The initiative took place in Berlin and was organised by Turespaña, through the Spanish Tourist Office in Berlin, with the sponsorship of the Cajasol Foundation and the collaboration of the Cultural and Scientific Office of the Spanish Embassy in Berlin and the Public Company for the Management of Tourism and Sport in Andalusia.

The main event was a fashion show by Andalusian designer Rocío Peralta, who presented forty pieces from her ‘Al-Andalus’ collection, creations inspired by historical and aesthetic references from southern Spain, paying tribute to the rich history and tradition of Andalusia. The show combined fashion, music and dance, accompanied by guitar and a performance by pianist and dancer Claudia Pérez Iñesta, in a format that highlighted the link between contemporary creation and Andalusian cultural traditions.

The event brought together more than two hundred people, including representatives of the media, design and fashion professionals, agents from the tourism sector and members of the public interested in Spanish culture. The evening was rounded off with a gastronomic display of Andalusian products, such as sherry wines and Iberian products, integrated as part of the cultural context of the event.

During the closing ceremony, Álvaro Blanco Volmer, Turespaña’s Tourism Councillor in Berlin, highlighted the role of flamenco fashion within the cultural and economic ecosystem linked to flamenco, which includes design, craftsmanship, the textile industry and cultural events with an impact on tourism. He also pointed out the relevance of celebrations such as the April Fair in Seville, the Jerez Horse Fair, the Malaga Fair and the International Flamenco Fashion Week (SIMOF) as spaces where this cultural expression maintains a lively and contemporary presence, ‘they are an expression not only of flamenco fashion, but also of the heart and character of the people who live in Andalusia and make it a unique tourist destination’.