Maxus ended 2025 with a 110% increase in sales volume, reaching 1,250 units and a 0.7% share of the total N1 market (LCVs + pick-ups) in Spain.
This result, which represents a doubling of sales compared to the previous year, is a direct consequence of a strategy based on six pillars: a favourable market environment, a well-executed product offensive, highly competitive pricing, a push into the business and leasing sectors, the expansion of the sales network, and solid growth in after-sales.
A dynamic LCV market and an opportunity in the pick-up segment
The Spanish light commercial vehicle (LCV) market grew by 11% in 2025, reaching 173,000 units, whilst the pick-up segment saw growth of 18%, exceeding 11,000 units.
Against this backdrop of expansion, Maxus has been particularly successful in capitalising on growth in the commercial sector and the electrified market, establishing itself as one of the sector’s most dynamic players and strengthening its position in the overall pick-up rankings, driven by the T60 MAX.
Strategic launches in 2025
The expansion and renewal of the range has been decisive. During 2025, the brand has strengthened its product offensive with key models:
- Maxus Deliver 7, with improvements in power and load capacity.
- Maxus Deliver 9, optimised in terms of equipment and price, and featuring a new PRO version.
- Maxus eDeliver 5, expanding the electric offering in the LCV2 segment.
- Maxus T60 MAX, key to growth in the pick-up segment.
Furthermore, the brand has strengthened its leadership in electrification, achieving a 14% share of the EV market, with leading positions in electric LCV2 and LCV3 vehicles.
Substantial improvement in price positioning
One of the key differentiating factors in 2025 has been the strategic price review, particularly for the PRO versions.
Models such as the Deliver 7 and Deliver 9 have seen significant price reductions—of up to €5,000 on certain versions—enabling Maxus to establish itself in a clearly competitive position against the main market players.
This improvement has not only increased the appeal to the end customer but has also boosted the network’s profitability thanks to a balanced margin structure combining fixed and variable contributions alongside quarterly campaigns.
Strong momentum in the business and leasing sectors
The business sector has been another key driver of growth. The brand has developed:
- Specific quarterly campaigns.
- Improved residual values.
- Programme for bodywork with over 120 approved bodybuilders.
The LCV leasing market now accounts for 43% of the total and is growing by +5% compared to 2024. Maxus has increased its presence in this strategic channel with turnkey solutions and specific agreements for self-employed drivers and key accounts.
Network expansion: 33 dealerships and 85% coverage
By 2025, Maxus had reached 33 active dealerships, following the opening of eight new outlets, achieving 85% coverage of the country.
This expansion has enabled the company to improve its sales reach, strengthen professional customer service and increase its capacity for generating and managing leads.
Solid growth in After-Sales
The growth in the active fleet (+42% by 2025) has been accompanied by strong growth in after-sales:
- +85% in spare parts turnover.
- Improvement in spare parts service levels of up to 90%.
- New European spare parts warehouse.
Maxus’s growth in 2025 is not the result of a single initiative, but of a solid formula: Competitive product + Strategic pricing + Network expansion + Fleet promotion + Intensive communication + Profitable after-sales = Sustainable business. With these pillars, the brand has not only doubled its volumes by 2025, but is also setting its sights ambitiously on 2026, with the aim of achieving a 1% market share and consolidating its growth in the Spanish commercial vehicle market.
More information about Maxus at: www.saicmaxus.co.uk
About ASTARA
Astara is a global company specialising in the efficient distribution of cars, a leader in the automotive sector, and focused on creating value for both the brands we represent and our customers.
We combine nearly 50 years of extensive experience with proprietary technology, digitalisation and data analytics to understand the needs of each customer and offer flexible, personalised mobility solutions to private individuals, businesses and public authorities. Our global operating model reinforces our competitive advantage and positions us as a benchmark for efficiency and added value in the automotive sector.
In 2025, Astara achieved a turnover of €5.5 billion and sold 220,000 new vehicles. We have a team of nearly 3,000 professionals from 50 countries and operate in 18 countries across Europe (Spain, Portugal, the Netherlands, Belgium, Luxembourg, Germany, Poland, the Czech Republic, Slovakia, Sweden, Finland, Switzerland and Austria) and Latin America (Argentina, Bolivia, Peru, Chile and Colombia).
For more information about Astara, please visit: www.astara.com/en
Source: ASTARA