Founded by Barbara Boccara and Sharon Krief, ba&sh embodies an optimistic, free-spirited and committed outlook on life, designed to support women in their everyday lives.
Barbara and Sharon’s shared passion for fashion led them to create their own brand. Their exciting project began with a clear idea: to share their ideal wardrobe, a collection they have created based on their dream dressing room.
Available at over four hundred retail outlets around the world, their designs are elegant and comfortable, crafted by an intimate brand that enables every woman to find the styles that will make her look beautiful and exceptional. This confirms the aim behind the launch of ba&sh: to bring joy and radiance to women’s everyday lives.
ba&sh Wellness, a second skin that moves with the woman
Inspired by the body’s natural movement, combining performance, comfort and femininity, ba&sh Wellness is the collection by Barbaraa and Sharon launched in 2025. With this initiative, they are broadening their scope towards a more holistic view of wellbeing, encouraging people to get active, reconnect and celebrate, and viewing wellbeing more as pleasure, freedom and community than simply as self-care.
In the words of the founders of ba&sh: “ba&sh Wellness was born out of a desire to create a space where we can move, breathe, let go and reconnect. A place where wellbeing is also experienced through pleasure, connection and celebration.”
Following their first capsule collection of 2025, which focused on yoga, they have expanded their Wellness range with a collection that blends style and comfort, moving towards versatile garments, more retreat destinations and collaborations with brands such as Oh My Cream and Bouche Bée. As well as being designed to complement movement, it fits easily into everyday life, complementing urban looks.
ba&sh Wellness draws inspiration from the daily lives of active women who love their morning coffee, working out, travelling and meeting up with friends. Oversized hoodies, cycling shorts, relaxed-fit joggers, bra-style tops and layers of accessories that effortlessly elevate the look come together to form a collection characterised by its functionality and elegance.
With a ‘West Coast’ aesthetic, the collection features ultra-soft knits in shades of khaki and faded blue, alongside feminine details such as cut-outs at the back and a dress designed for padel that looks stylish even on the court. ba&sh Wellness is aimed at women who approach sport with a sense of enjoyment and sophistication, whilst staying true to the brand’s free-spirited ethos.
Clothing and accessories
At ba&sh, they adhere to the guiding principle that fashion is about offering the ideal wardrobe essentials for every stage of a woman’s life. To achieve this, their range features garments you’ll want to wear, each with a special touch that makes them unique. Fashionable clothing that exudes vitality, elegance and freedom.
Within the ba&sh collection, the dress plays a central role. It is the quintessential garment for the modern woman who loves to travel and enjoys moments of celebration or relaxation.
Their jackets come in the form of an elegant tailored jacket, a contemporary-looking oversized coat, a reimagined denim jacket with a fresh twist, or a nod to the 1980s. Furthermore, anoraks are an essential item that give the feminine silhouette an unmistakable look.
Tops and shirts are essential items that suit all tastes and are a must-have in any woman’s wardrobe. At ba&sh, you’ll find exactly what you’re looking for and what best suits your style.
Whether short, long or midi, patterned or colourful, the ba&sh skirt adds a stylish touch to any feminine look. The shorts let you show off your legs and accentuate an urban silhouette or a festival look, depending on the occasion.
ba&sh knitwear is a collection of jumpers and cardigans, knit dresses, jumpsuits and skirts that add a touch of softness to your wardrobe all year round. Ba&sh’s knitwear range for women also includes lovely jersey dresses, jumpsuits and skirts to keep you cosy.
ba&sh jeans are a wardrobe staple for women. The collection offers a fantastic range of women’s trousers. Depending on your tastes and needs, you can choose the item of clothing you like best, whether you need smart dress trousers or casual, sporty ones.
The jumpsuit has always been a staple of the ba&sh collections. Somewhere between a dress and a ladies’ tuxedo, it is a true symbol of elegance and can be styled to look either casual or more sophisticated, depending on the occasion.
ba&sh T-shirts are characterised by their positive and cheerful spirit. Featuring messages that encourage you to enjoy the present moment, they look perfect for a casual look, paired with a pair of jeans, or with a more sophisticated piece to create an original and modern outfit.
Finally, ba&sh’s two-piece sets allow you to wear them together or separately, offering endless styling possibilities.
A rounded handbag, a wide braided leather belt, ankle boots you can walk in all day, or a patterned headband are fashion accessories that will be with you every step of the way, adding that authentic ba&sh touch.
Boots are the quintessential ba&sh footwear. Caitlin ankle boots, with a Western feel, very feminine and featuring a high, slender heel; low-cut boots with a bevelled heel; Chelsea boots with a lugged sole; draped leather boots; high lace-up ankle boots or wellies with rubber soles… There are so many different styles to choose from!
The belt is one of the key accessories in the ba&sh collections. Crafted from high-quality leather, our belts feature a variety of widths and colours, Western-style details, metal rivets, and round or square buckles. These details make every ba&sh belt unique.
ba&sh’s collection of timeless sunglasses for women is made in France using high-quality materials. These elegant and cheerful sunglasses – a must-have for summer and comfortable for winter – come in square, rectangular, hexagonal, round or oval shapes.
Cheerful and unconventional, the ba&sh Jewellery collection offers eco-friendly and sustainable fine jewellery that celebrates femininity, style and freedom with just the right touch of rock ‘n’ roll and bohemian spirit.
The principles of solidarity at ba&sh
The founders share a steadfast commitment to achieving equality between men and women. For this reason, ba&sh attaches great importance to diversity and inclusion within its teams. And in order to ensure social cohesion, they do everything they can to promote integration and equality amongst their workers.
ba&sh is also deeply committed to combating violence against women, having placed them at the heart of its mission since its foundation, creating meaningful fashion and making a positive impact. A commitment that is being reinforced in 2026 through collaboration with the 125 et Après association and the launch of the RESIT campaign. Since last February, a charity T-shirt has been available – in both women’s and men’s sizes – with all proceeds from its sale going to this charity.
They will also enable the roll-out of SANA, an international prevention and counselling programme that can be accessed discreetly; will fund Forte’resse, a programme of reconstruction through the body and movement, focusing on confidence and self-assurance; and finally, they will strengthen the Veilleuses community, a listening and support service available 24/7. The actions don’t stop there. ba&sh is strengthening its Safe Place initiative through specific measures to protect and support its staff and customers. In addition, they provide women with the ‘Am I a victim of violence?’ test, which enables them to better understand and assess their situation in a discreet and confidential setting. It is available at all the company’s sites and in the fitting rooms of its shops. The teams, set up by the 125 et Après association, are on hand to listen and offer guidance in complete confidence.
